How Whisky Packaging is Shaping the Market

You would easily recognise a bottle of whisky from across a crowded room. Why? Well, much of whisky packaging has remained habitually the same throughout the years with the emblem of luxury being a heavy weighted glass bottle. But with differentiation through glass packaging becoming a huge trend across the market space and key to brand image, many distilleries are scrambling to keep up and maintain a fresh, individual appearance.

So, we have been analysing how these trends have been shaping the whisky market.