From Own-Label to Own-Brand

Supermarkets are increasingly investing in the development of their own spirits brands. With competition between themselves and premium label brands, supermarkets have had to push for new, ground-breaking ways in which they can entice consumers to try their products.

From a focus on moving to an ‘own-brand’ approach over ‘own-label’ to introducing fantastic flavours and perfecting their packaging, we are seeing a strong uptick in the supermarket own-brand spirits market. No longer the cheap option focused on students, these spirits are becoming a firm favourite with the UK consumer.