News

Latest news and blogs from the Verallia Team

15 Mar

Meet the Maker: Nolan Kane

Our meet the maker series is back as we look to introduce you to more of our stellar team here at Verallia. This time round, we’ll be speaking to our Head of Emerging Brands, Nolan Kane to find out exactly what is so special about working with emerging brands within the drinks market.  

7 Sep

Consumer Behaviours Effect on Rebranding

Rebranding is currently at the forefront of the food and beverage industry, with many big name brands striving to modernise their logos and packaging. Whilst many classic, family loved brands are coming under fire for their new appearance when changing widely recognised logos and branding, there are a multitude of triggers that cause a business to look to rebrand.

The correct logo, bottle shape and decoration can be the difference between the product being picked up by broadminded millennials or a traditional spirits lover.

Last year, Marks and Spencer, the huge British household name, enacted the biggest shake-up to their spirits range that the brand has seen in years, including brand new bottles.

A main aim of the project was for the new bottles to stay close to Marks and Spencer’s roots and be manufactured here in Britain. With Verallia UK being based in Leeds, just a stone’s throw away from the first ever M&S kiosk, which can still be found in Leeds Kirkgate Market, we were delighted to take on the project.

The bottles were bespoke designed by our design team with custom details such as the ‘Made in Britain’ embossing in the punt adding a personal touch to an otherwise elegantly simple bottle shape.

Find out more about our design services 👉🏼 https://loom.ly/kCf1IyQ

#Bottle #SpiritsMarket #PackagingDesign #Design #DesignAgency #WireWorks #WhiskyMarket #MarketTrends #ContemporaryDesign
...

12 0

Rum has been slowly increasing in popularity, but we forecast 2023 as being the year that the Rum market sees a huge boom.

One thing that has launched Rum into the spotlight has been the premiumisation of the spirit, and what builds an aura of premium more than a beautiful glass bottle?

The @soggydollarrum bottle is the perfect example of how bottle design influences brand image. The embossing on the front of the bottle paired with their branded labeling creates stunning packaging to elevate the Soggy Dollar brand.

#Rum #MarketTrends #SpiritsMarket #SoggyDollar #Trends #Packaging #Design #PackagingDesign
...

6 0

Tomorrow is Global Recycling Day!

Be your own #RecyclingHero this year and take a trip down to your local bottle bank with all of your used glass bottles and jars!

You can find out where your local glass recycling point is via your local government site!

#Recycling #Recycle #GlobalRecyclingDay #Sustainability #Glass #GlassPackaging #PackagingDesign #SpiritsIndustry #MarketTrends #SustainableGlass
...

12 0

Sustainability is now at center stage, politically and socially, prompting many businesses to assess how they operate.

Glass is one of the only packaging materials that can be infinitely recyclable in a closed bottle-to-bottle loop. Once produced, a glass bottle becomes the primary resource needed to produce new bottles – saving resources, energy and lowering carbon emissions.

Check your local government sites to find out where your closest recycling point is!

#Sustainability #Glass #GlassPackaging #PackagingDesign #SpiritsIndustry #MarketTrends #SustainableGlass
...

7 0

Follow Us

Last year, Marks and Spencer, the huge British household name, enacted the biggest shake-up to their spirits range that the brand has seen in years, including brand new bottles.

A main aim of the project was for the new bottles to stay close to Marks and Spencer’s roots and be manufactured here in Britain. With Verallia UK being based in Leeds, just a stone’s throw away from the first ever M&S kiosk, which can still be found in Leeds Kirkgate Market, we were delighted to take on the project.

The bottles were bespoke designed by our design team with custom details such as the ‘Made in Britain’ embossing in the punt adding a personal touch to an otherwise elegantly simple bottle shape.

Find out more about our design services 👉🏼 https://loom.ly/kCf1IyQ

#Bottle #SpiritsMarket #PackagingDesign #Design #DesignAgency #WireWorks #WhiskyMarket #MarketTrends #ContemporaryDesign
...

12 0

Rum has been slowly increasing in popularity, but we forecast 2023 as being the year that the Rum market sees a huge boom.

One thing that has launched Rum into the spotlight has been the premiumisation of the spirit, and what builds an aura of premium more than a beautiful glass bottle?

The @soggydollarrum bottle is the perfect example of how bottle design influences brand image. The embossing on the front of the bottle paired with their branded labeling creates stunning packaging to elevate the Soggy Dollar brand.

#Rum #MarketTrends #SpiritsMarket #SoggyDollar #Trends #Packaging #Design #PackagingDesign
...

6 0

Tomorrow is Global Recycling Day!

Be your own #RecyclingHero this year and take a trip down to your local bottle bank with all of your used glass bottles and jars!

You can find out where your local glass recycling point is via your local government site!

#Recycling #Recycle #GlobalRecyclingDay #Sustainability #Glass #GlassPackaging #PackagingDesign #SpiritsIndustry #MarketTrends #SustainableGlass
...

12 0

Sustainability is now at center stage, politically and socially, prompting many businesses to assess how they operate.

Glass is one of the only packaging materials that can be infinitely recyclable in a closed bottle-to-bottle loop. Once produced, a glass bottle becomes the primary resource needed to produce new bottles – saving resources, energy and lowering carbon emissions.

Check your local government sites to find out where your closest recycling point is!

#Sustainability #Glass #GlassPackaging #PackagingDesign #SpiritsIndustry #MarketTrends #SustainableGlass
...

7 0

Stay Up To Date

Join our mailing list

Thank you for choosing to receive marketing information from Verallia. We look forward to sharing our news, latest innovations and events.