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Latest news and blogs from the Verallia Team
Dressing your brand for Summer
Summer is here and that means big changes in the spirits industry. Few and far between are the warming whiskies by the fire, quickly replaced by a spritz in hand whilst enjoying summer festivities. And whilst consumer drinking behaviours change with the seasons, so do distilleries’ focus on their product portfolio. But when it comes to summer drinks, the market is somewhat saturated. So how can you make your brand stand out on the shelf?