News
Latest news and blogs from the Verallia Team
Consumer Behaviours Effect on Rebranding
Rebranding is currently at the forefront of the food and beverage industry, with many big name brands striving to modernise their logos and packaging. Whilst many classic, family loved brands are coming under fire for their new appearance when changing widely recognised logos and branding, there are a multitude of triggers that cause a business to look to rebrand.
The correct logo, bottle shape and decoration can be the difference between the product being picked up by broadminded millennials or a traditional spirits lover.