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Latest news and blogs from the Verallia Team
The Rise of the NOLO Market
No longer the drink of the designated driver, the NOLO market is having its moment and its uptick in sales doesn’t look to be stopping any time soon. Consumer focus on health and wellbeing continues to grow with 5.3% of global economic output being generated by the health and wellness industry. But a boozy night out, joint with a vicious hangover that impedes that all important morning visit to the gym, just doesn’t fit into that narrative. And that is where the NOLO market steps in.