3 Sep

Meet the Maker: Axel Guilloteau

In this edition of our Meet the Maker series, we are going right to the top, speaking with our Managing Director, Axel Guilloteau. Axel’s career has spanned over 20 years in the glass sector, taking on an array of internationally based positions across the Verallia regions. In this episode, we explore his journey to UK Managing Director and his excitement for our future growth.

 

To begin with can you describe your journey to becoming the UK Managing Director?

“My journey began as a chemical engineer and my work history has always been centred in the glass industry. In 1999, I started my first role in a pharmaceutical glass business, where I had the opportunity to be based in Singapore for four years. From there, I moved to Verallia, which at the time was known as Saint-Gobain, and I was appointed a role in sales, servicing the spirit sector from 2006 to 2010. From there I moved into general management activities of glass creation for the spirits sector, covering production and decoration. Leading on from this role, I was offered an international opportunity to be based in Ukraine, where I spent 3 years overseeing glass production. Finally, in my role preceding my current position here in the UK, I was based in Verallia headquarters overseeing sales and marketing activities for the region.”

 

How have you found the UK division in comparison to other regions?

“I have been very warmly welcomed, both inside and outside the company. When I began, I really valued the opportunity to visit each of the plants and our employees, I have found that there is an abundance of engagement in the company. In the UK, we have what we call real glass makers, there is a real love for the glass product. There are elements where the UK is a real benchmark compared to the rest of the Group. When considering new product development, we have capabilities that are rarely seen in Group. The UK really demonstrates a willingness to grow and develop both our internal practices, but also services that will satisfy our customers. Beyond this, our initiatives surrounding inclusion and diversity are a benchmark that should be applied across the regions. We greatly value our employees and teamwork and use this to satisfy our customers. All of the above excites me for our future projects.”

 

Can you explain your role as Managing Director, and what a typical day may look like?

“To make it very simple, I consider that the role of the Managing Director is to listen and decide. We need to understand and anticipate the needs of our customers in order to develop our strategy, which should be coherent with the one we are defining at Group level. Once this strategy is defined, we need to ensure that everyone in the company knows what this is and understands it in order to implement it. I am thankful that within Verllia UK we have a very experienced and efficient management team which makes my days easier.”

 

What do you enjoy most about working at Verallia?

“I am completely aligned with the Verallia value of ‘Re-imagine glass for a sustainable future’, which is key for me.

More specifically, I am very proud of our focus on the environment and the importance of empowering all of our employees whatever their role and hierarchical position. It’s our employees who will create change and assure customer satisfaction.

As proven by my career path in the company, Verallia trusts its employees and gives them the opportunity to develop.”

 

What excites you about the future of Verallia?

“As we move forward, we have to capitalise from the best of both companies (Verallia UK and Verallia Group). We want to utilise the capabilities that are present in Verallia UK (inherited from Allied Glass) and continue to drive success across all our current markets. The company has also been investing a lot in the UK to help better align with company-wide practices, especially in terms of safety and quality systems and processes. We want to reinforce the incredible sustainable advances we have made in other divisions of Verallia and replicate them here in the UK, which will be supported by expert leaders and ongoing investment.

The growth of Verallia will be driven by harnessing the key elements of both companies. This won’t just stem from practices or equipment, we are experiencing a great deal of knowledge share from employees moving between regions, bringing with them their expertise – this talent is crucial to our future growth.”

 

What is your go-to drink?

 “I like white wine, especially ones coming from the Sancerre area of France. A wonderful chardonnay.”

 

In the coming years, Verallia will continue to thrive and evolve to the changing packaging landscape, and we are excited for Axel to lead us on this journey.

Leverage years of industry expertise for your upcoming glass packaging project by speaking to our experts.

Happy International Whisky Day! 🥃

A day to celebrate the craft of distilling one of the world’s most beloved spirits. Whisky has truly carved a place for itself as a staple in the spirit sector. The base of iconic cocktails, a strong contender when drank alone, this spirit is one of the greats.

With a strong Yorkshire heritage @WhittakersDistillery creates high-quality, artisanal whisky, bottling the abundant landscape found in the region. They’ve created the first ever single malt produced in the Yorkshire Dales.

For their unique, quality spirit, they partnered with us to deliver their high-end glass packaging. A classic shape, beautifully showcasing their unique whisky. The bottle features the emblem, ‘W’ embossed on the neck, as well as ‘Whittaker’ embossed around the base of the bottle.

Celebrating an exquisite spirit, and a Yorkshire icon, cheers to International Whisky Day! 🥃

#Whisky #InternationalWhiskyDay #Yorkshire #WestYorkshire #WhiskyDistillers #GlassBottle
...

5 0

Pioneers in the spirit sector, @BurntFaith is the UK’s first brandy house. Inspired by passion shown in the Cognac region of France, they sought to unlock the real potential of brandy.

Housed in their bespoke bottle, their latest collaboration with the @EastLondonLiquor Company and @TheOrchardProject not only looks great, but is for a great cause.

In the spirit of keeping the legacy alive, Burnt Faith will be donating all the proceeds from this brandy to @TheOrchardProject, dedicated to restoring community orchards.

#Brandy #BurntFaith #Spirit #SpiritSector #PremiumPackaging #GlassPackaging
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8 1

Making Aberdeenshire history, @EskerSpirits is the first craft distillery in the region.

They are specialists in enhancing classic spirits with fruit flavours, perfect for cocktails and pairing beautifully with mixers. To give their spirits a unique edge, they infuse silver birch sap to deliver a distinctive, silky texture.

Esker Spirits partnered with Verallia for their standout packaging, choosing a supplier who shares their passion for sustainability. Their spirit is showcased in our ‘Patet’ bottle from our ECOVA range, and finished with a frosted spray and white ‘ESKER’ print they have made the bottle their own.

Tall, slender, and sustainable, the Patet is a truly elegant glass bottle. Composed of over 50% cullet and weighing just 500g, the Patet reflects commitment to sustainability.

An excellent choice for an opulent spirit!

#SpiritSector #PremiumPackaging #GlassPackaging #GlassBottle #Glass #Sustainability
...

4 0

‘Passionate about glass. Inspired by you.'

On International Women’s Day, we recognise the innovation, determination, and passion our female employees bring to our team.

Verallia aims to have 35% of women in managerial positions by the end of 2025. We are proud of our commitment to becoming a reference employer for women and have taken action to set objectives for greater gender parity in our organisation.

“Verallia launched their Diversity, Equity and Inclusion Charter in late 2024 which details their commitment to DE&I which includes becoming a reference employer for women, offering equal opportunities and fighting against all forms of discrimination all of which are integral to accelerating gender equality. As we move forward in this journey, we seek to share knowledge and learning opportunities at all levels of the organisation in order to ensure that inclusion is considered not just in the workplace, but in society as a whole.”
-Emma Griffiths, Occupational Health & Well-Being Partner, Verallia UK

Celebrating International Women’s Day 2025! 🙌

#IWD #InternationalWomen’sDay2025 #InternationalWomen’sDay #Diversity’
...

9 0

March begins by marking International Irish Whiskey Day. A true celebration of Ireland's heritage, abundance of landscapes, and pioneering whiskey.

Founded by Stuart McNamara, International Irish Whiskey Day is celebrated two weeks before St. Patrick's Day, and honours the culture and science behind this unique craft.

Today, Irish whiskey is a beloved spirit, celebrated across the globe. The spirit is enjoyed for its unique, smooth and light taste, giving it pride of place on any bar.

Let’s raise a glass to a true Irish art from! 🥃

#InternationalIrishWhiskeyDay #IrishWhiskey #Spirit #SpiritSector #Ireland #GlassPackaging
...

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@IsleofBarraDistillers are true innovators in the gin sector, bottling up Scottish botanicals. However, tapping into their Scottish heritage, they have released their exclusive Blended Whiskies 🏴󠁧󠁢󠁳󠁣󠁴󠁿🥃

Verallia produced their decadent packaging to reflect their coastal heritage. The bottle’s beautiful textured glass is designed to mirror the Atlantic Ocean.

Composed of over 50% cullet, their bottle weighs 17% less than their previous edition, successfully reducing their carbon impact.

#Whisky #GlassPackaging #Glass #PremiumPackaging #Recycled
...

8 0

Making waves in the No-Lo scene, @WavelengthDrinks is creating a refined taste experience for non-drinkers.

Carefully crafted in Cornwall, Wavelength Drinks dedicate 4-6 weeks to a quality production process, before their liquid is double fermented for 30 days. Their thorough process unlocks a unique flavour, standing out among competitors.

A premium spirit requires premium packaging. Which is why Wavelength Drinks partnered with Verallia for their Amber Digestif bottle. Chosen from our Selective Line, our ‘Hayyan’ bottle stands strong as the ideal vessel. A simplistic shape that showcases this spirit with ease.

Looking for versatile, high-quality packaging? Discover our Selective Line today, in the link in our bio 🔗

#GlassPackaging #GlassBottle #Glass #PremiumPackaging #NoLo
...

2 0

A cut above the rest.

Our Selective Line is a reflection of our years of experience designing stunning bottles for every spirit. This collection offers a sleek, premium appearance to suit any luxury spirit. We have a wide range of elegant shapes, the perfect vessel to showcase your premium product.

@EdenMill chose the ‘Lax’ bottle from our Selective Line to display their spirit: The Guard Bridge. Encasing the whisky, the Lax is a timeless, square-shaped bottle with rounded corners for a seamless feel. Deserving of centre stage on any busy bar shelf, this is a bottle made to stand out.

Whether you’re a No-Lo brand looking to make a bold statement, or a whisky specialist aiming to reflect your heritage through your packaging, our Selective Line has the packaging for you.

Explore the full selection. in the link in our bio 🔗

#PremiumGlassPackaging #PremiumPackaging #Glass #Bottle #GlassBottle
...

5 0

Follow Us

Happy International Whisky Day! 🥃

A day to celebrate the craft of distilling one of the world’s most beloved spirits. Whisky has truly carved a place for itself as a staple in the spirit sector. The base of iconic cocktails, a strong contender when drank alone, this spirit is one of the greats.

With a strong Yorkshire heritage @WhittakersDistillery creates high-quality, artisanal whisky, bottling the abundant landscape found in the region. They’ve created the first ever single malt produced in the Yorkshire Dales.

For their unique, quality spirit, they partnered with us to deliver their high-end glass packaging. A classic shape, beautifully showcasing their unique whisky. The bottle features the emblem, ‘W’ embossed on the neck, as well as ‘Whittaker’ embossed around the base of the bottle.

Celebrating an exquisite spirit, and a Yorkshire icon, cheers to International Whisky Day! 🥃

#Whisky #InternationalWhiskyDay #Yorkshire #WestYorkshire #WhiskyDistillers #GlassBottle
...

5 0

Pioneers in the spirit sector, @BurntFaith is the UK’s first brandy house. Inspired by passion shown in the Cognac region of France, they sought to unlock the real potential of brandy.

Housed in their bespoke bottle, their latest collaboration with the @EastLondonLiquor Company and @TheOrchardProject not only looks great, but is for a great cause.

In the spirit of keeping the legacy alive, Burnt Faith will be donating all the proceeds from this brandy to @TheOrchardProject, dedicated to restoring community orchards.

#Brandy #BurntFaith #Spirit #SpiritSector #PremiumPackaging #GlassPackaging
...

8 1

Making Aberdeenshire history, @EskerSpirits is the first craft distillery in the region.

They are specialists in enhancing classic spirits with fruit flavours, perfect for cocktails and pairing beautifully with mixers. To give their spirits a unique edge, they infuse silver birch sap to deliver a distinctive, silky texture.

Esker Spirits partnered with Verallia for their standout packaging, choosing a supplier who shares their passion for sustainability. Their spirit is showcased in our ‘Patet’ bottle from our ECOVA range, and finished with a frosted spray and white ‘ESKER’ print they have made the bottle their own.

Tall, slender, and sustainable, the Patet is a truly elegant glass bottle. Composed of over 50% cullet and weighing just 500g, the Patet reflects commitment to sustainability.

An excellent choice for an opulent spirit!

#SpiritSector #PremiumPackaging #GlassPackaging #GlassBottle #Glass #Sustainability
...

4 0

‘Passionate about glass. Inspired by you.'

On International Women’s Day, we recognise the innovation, determination, and passion our female employees bring to our team.

Verallia aims to have 35% of women in managerial positions by the end of 2025. We are proud of our commitment to becoming a reference employer for women and have taken action to set objectives for greater gender parity in our organisation.

“Verallia launched their Diversity, Equity and Inclusion Charter in late 2024 which details their commitment to DE&I which includes becoming a reference employer for women, offering equal opportunities and fighting against all forms of discrimination all of which are integral to accelerating gender equality. As we move forward in this journey, we seek to share knowledge and learning opportunities at all levels of the organisation in order to ensure that inclusion is considered not just in the workplace, but in society as a whole.”
-Emma Griffiths, Occupational Health & Well-Being Partner, Verallia UK

Celebrating International Women’s Day 2025! 🙌

#IWD #InternationalWomen’sDay2025 #InternationalWomen’sDay #Diversity’
...

9 0

March begins by marking International Irish Whiskey Day. A true celebration of Ireland's heritage, abundance of landscapes, and pioneering whiskey.

Founded by Stuart McNamara, International Irish Whiskey Day is celebrated two weeks before St. Patrick's Day, and honours the culture and science behind this unique craft.

Today, Irish whiskey is a beloved spirit, celebrated across the globe. The spirit is enjoyed for its unique, smooth and light taste, giving it pride of place on any bar.

Let’s raise a glass to a true Irish art from! 🥃

#InternationalIrishWhiskeyDay #IrishWhiskey #Spirit #SpiritSector #Ireland #GlassPackaging
...

6 0

@IsleofBarraDistillers are true innovators in the gin sector, bottling up Scottish botanicals. However, tapping into their Scottish heritage, they have released their exclusive Blended Whiskies 🏴󠁧󠁢󠁳󠁣󠁴󠁿🥃

Verallia produced their decadent packaging to reflect their coastal heritage. The bottle’s beautiful textured glass is designed to mirror the Atlantic Ocean.

Composed of over 50% cullet, their bottle weighs 17% less than their previous edition, successfully reducing their carbon impact.

#Whisky #GlassPackaging #Glass #PremiumPackaging #Recycled
...

8 0

Making waves in the No-Lo scene, @WavelengthDrinks is creating a refined taste experience for non-drinkers.

Carefully crafted in Cornwall, Wavelength Drinks dedicate 4-6 weeks to a quality production process, before their liquid is double fermented for 30 days. Their thorough process unlocks a unique flavour, standing out among competitors.

A premium spirit requires premium packaging. Which is why Wavelength Drinks partnered with Verallia for their Amber Digestif bottle. Chosen from our Selective Line, our ‘Hayyan’ bottle stands strong as the ideal vessel. A simplistic shape that showcases this spirit with ease.

Looking for versatile, high-quality packaging? Discover our Selective Line today, in the link in our bio 🔗

#GlassPackaging #GlassBottle #Glass #PremiumPackaging #NoLo
...

2 0

A cut above the rest.

Our Selective Line is a reflection of our years of experience designing stunning bottles for every spirit. This collection offers a sleek, premium appearance to suit any luxury spirit. We have a wide range of elegant shapes, the perfect vessel to showcase your premium product.

@EdenMill chose the ‘Lax’ bottle from our Selective Line to display their spirit: The Guard Bridge. Encasing the whisky, the Lax is a timeless, square-shaped bottle with rounded corners for a seamless feel. Deserving of centre stage on any busy bar shelf, this is a bottle made to stand out.

Whether you’re a No-Lo brand looking to make a bold statement, or a whisky specialist aiming to reflect your heritage through your packaging, our Selective Line has the packaging for you.

Explore the full selection. in the link in our bio 🔗

#PremiumGlassPackaging #PremiumPackaging #Glass #Bottle #GlassBottle
...

5 0

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