3 Sep

Meet the Maker: Axel Guilloteau

In this edition of our Meet the Maker series, we are going right to the top, speaking with our Managing Director, Axel Guilloteau. Axel’s career has spanned over 20 years in the glass sector, taking on an array of internationally based positions across the Verallia regions. In this episode, we explore his journey to UK Managing Director and his excitement for our future growth.

 

To begin with can you describe your journey to becoming the UK Managing Director?

“My journey began as a chemical engineer and my work history has always been centred in the glass industry. In 1999, I started my first role in a pharmaceutical glass business, where I had the opportunity to be based in Singapore for four years. From there, I moved to Verallia, which at the time was known as Saint-Gobain, and I was appointed a role in sales, servicing the spirit sector from 2006 to 2010. From there I moved into general management activities of glass creation for the spirits sector, covering production and decoration. Leading on from this role, I was offered an international opportunity to be based in Ukraine, where I spent 3 years overseeing glass production. Finally, in my role preceding my current position here in the UK, I was based in Verallia headquarters overseeing sales and marketing activities for the region.”

 

How have you found the UK division in comparison to other regions?

“I have been very warmly welcomed, both inside and outside the company. When I began, I really valued the opportunity to visit each of the plants and our employees, I have found that there is an abundance of engagement in the company. In the UK, we have what we call real glass makers, there is a real love for the glass product. There are elements where the UK is a real benchmark compared to the rest of the Group. When considering new product development, we have capabilities that are rarely seen in Group. The UK really demonstrates a willingness to grow and develop both our internal practices, but also services that will satisfy our customers. Beyond this, our initiatives surrounding inclusion and diversity are a benchmark that should be applied across the regions. We greatly value our employees and teamwork and use this to satisfy our customers. All of the above excites me for our future projects.”

 

Can you explain your role as Managing Director, and what a typical day may look like?

“To make it very simple, I consider that the role of the Managing Director is to listen and decide. We need to understand and anticipate the needs of our customers in order to develop our strategy, which should be coherent with the one we are defining at Group level. Once this strategy is defined, we need to ensure that everyone in the company knows what this is and understands it in order to implement it. I am thankful that within Verllia UK we have a very experienced and efficient management team which makes my days easier.”

 

What do you enjoy most about working at Verallia?

“I am completely aligned with the Verallia value of ‘Re-imagine glass for a sustainable future’, which is key for me.

More specifically, I am very proud of our focus on the environment and the importance of empowering all of our employees whatever their role and hierarchical position. It’s our employees who will create change and assure customer satisfaction.

As proven by my career path in the company, Verallia trusts its employees and gives them the opportunity to develop.”

 

What excites you about the future of Verallia?

“As we move forward, we have to capitalise from the best of both companies (Verallia UK and Verallia Group). We want to utilise the capabilities that are present in Verallia UK (inherited from Allied Glass) and continue to drive success across all our current markets. The company has also been investing a lot in the UK to help better align with company-wide practices, especially in terms of safety and quality systems and processes. We want to reinforce the incredible sustainable advances we have made in other divisions of Verallia and replicate them here in the UK, which will be supported by expert leaders and ongoing investment.

The growth of Verallia will be driven by harnessing the key elements of both companies. This won’t just stem from practices or equipment, we are experiencing a great deal of knowledge share from employees moving between regions, bringing with them their expertise – this talent is crucial to our future growth.”

 

What is your go-to drink?

 “I like white wine, especially ones coming from the Sancerre area of France. A wonderful chardonnay.”

 

In the coming years, Verallia will continue to thrive and evolve to the changing packaging landscape, and we are excited for Axel to lead us on this journey.

Leverage years of industry expertise for your upcoming glass packaging project by speaking to our experts.

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Carefully crafted in Cornwall, Wavelength Drinks dedicate 4-6 weeks to a quality production process, before their liquid is double fermented for 30 days. Their thorough process unlocks a unique flavour, standing out among competitors.

A premium spirit requires premium packaging. Which is why Wavelength Drinks partnered with Verallia for their Amber Digestif bottle. Chosen from our Selective Line, our ‘Hayyan’ bottle stands strong as the ideal vessel. A simplistic shape that showcases this spirit with ease.

Looking for versatile, high-quality packaging? Discover our Selective Line today, in the link in our bio 🔗

#GlassPackaging #GlassBottle #Glass #PremiumPackaging #NoLo
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Whether you’re a No-Lo brand looking to make a bold statement, or a whisky specialist aiming to reflect your heritage through your packaging, our Selective Line has the packaging for you.

Explore the full selection. in the link in our bio 🔗

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Our apprentices are an incredible asset to our team, and we are proud to be shaping the engineers of tomorrow! 🙌

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Verallia is proud to celebrate International Scotch Day, as producers of the finest packaging for some of the biggest brands in the Scotch Whisky market. We are honoured to have created some of the most recognisable packaging on the shelves, and we look forward to what the future holds!

Here’s to celebrating a true Scottish legacy, slàinte!

#InternationalScotchDay #Scotch #Scottish #Whisky #GlassPackaging
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Our team have meticulously crafted one of the lightest Bordelaise bottles ever produced, expertly preserving its iconic contours and shape while achieving significant weight reduction. A true testament to Verallia being at the forefront of innovation and eco-design.

Reflective of our aim to reimagine glass for a sustainable future, this iconic packaging weighs in at a mere 300g. Lightweight, distinctive, and timeless.

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We are thrilled to work with clients sharing our passion for sustainability, thank you @BrockmansGin for making a real impact.

Looking to implement sustainability in your spirit’s story? Discuss your next project with our expert team, contact us via the link in our bio.

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Follow Us

Making waves in the No-Lo scene, @WavelengthDrinks is creating a refined taste experience for non-drinkers.

Carefully crafted in Cornwall, Wavelength Drinks dedicate 4-6 weeks to a quality production process, before their liquid is double fermented for 30 days. Their thorough process unlocks a unique flavour, standing out among competitors.

A premium spirit requires premium packaging. Which is why Wavelength Drinks partnered with Verallia for their Amber Digestif bottle. Chosen from our Selective Line, our ‘Hayyan’ bottle stands strong as the ideal vessel. A simplistic shape that showcases this spirit with ease.

Looking for versatile, high-quality packaging? Discover our Selective Line today, in the link in our bio 🔗

#GlassPackaging #GlassBottle #Glass #PremiumPackaging #NoLo
...

1 0

A cut above the rest.

Our Selective Line is a reflection of our years of experience designing stunning bottles for every spirit. This collection offers a sleek, premium appearance to suit any luxury spirit. We have a wide range of elegant shapes, the perfect vessel to showcase your premium product.

@EdenMill chose the ‘Lax’ bottle from our Selective Line to display their spirit: The Guard Bridge. Encasing the whisky, the Lax is a timeless, square-shaped bottle with rounded corners for a seamless feel. Deserving of centre stage on any busy bar shelf, this is a bottle made to stand out.

Whether you’re a No-Lo brand looking to make a bold statement, or a whisky specialist aiming to reflect your heritage through your packaging, our Selective Line has the packaging for you.

Explore the full selection. in the link in our bio 🔗

#PremiumGlassPackaging #PremiumPackaging #Glass #Bottle #GlassBottle
...

5 0

Introducing the future engineers of Verallia 👷

We believe in investing in people. Our apprentices are a testament to our passion for the manufacturing sector, as we look to nurture talent and drive growth in the industry. We promote teamwork and training opportunities, helping the young people of our communities kickstart their career.

Our apprentices are an incredible asset to our team, and we are proud to be shaping the engineers of tomorrow! 🙌

#Apprentices #Apprentice #Career #Manufacturing #Creative #Innovation #Future
...

21 0

February the 8th marks International Scotch Day.

Celebrating the excellence of Scottish craftsmanship and years of rich heritage 🥃

Scotch whisky is enjoyed across the world, renowned for its quality and a truly unique flavour. Being first recorded in 1494, Scotch whisky is a reflection of Scotland’s exceptional landscape as well as a tribute to their refined processes, with hundreds of years of experience.

Verallia is proud to celebrate International Scotch Day, as producers of the finest packaging for some of the biggest brands in the Scotch Whisky market. We are honoured to have created some of the most recognisable packaging on the shelves, and we look forward to what the future holds!

Here’s to celebrating a true Scottish legacy, slàinte!

#InternationalScotchDay #Scotch #Scottish #Whisky #GlassPackaging
...

7 0

Crafted for active living 🌿

@PentireDrinks are specialists in naturally distilled coastal botanicals to compose non-alcoholic spirits with contemporary flavours. Sampling the taste of the coast of Cornwall, this spirit is crafted for those who love the outdoors.

Pentire partnered with our team of experts to deliver their premium glass packaging. Opting for a broader silhouette, squared shape and shorter neck, this bottle exudes sophistication and modernity.

#NoLo #GlassPackaging #Spirit #PremiumPackaging #GlassBottle
...

4 0

Say hello to a lighter way of living, presenting The Bordelaise Air.

Lightweighting your glass packaging supports your sustainability ambitions by reducing energy consumption during both production and transport.

Our team have meticulously crafted one of the lightest Bordelaise bottles ever produced, expertly preserving its iconic contours and shape while achieving significant weight reduction. A true testament to Verallia being at the forefront of innovation and eco-design.

Reflective of our aim to reimagine glass for a sustainable future, this iconic packaging weighs in at a mere 300g. Lightweight, distinctive, and timeless.

#Wine #Lightweight #Sustainable #GlassPackaging #GlassBottle
...

7 0

@glasgowdistillery are an independent distillery who are unafraid to push boundaries. They are specialists in crafting premium spirits with advanced flavours, creating a unique taste for every type of drinker 🥃

Verallia proudly delivered their premium glass packaging for their signature Glasgow 1770 whisky. A tall, elegant shape with a thick base. This packaging exudes luxury. Beautiful embossing wraps around the body of the bottle for a premium, tactile feel. With the iconic branding embossed on the neck, this packaging conveys opulence.

Thank you for partnering with Verallia to create this exquisite packaging.

#GlassPackaging #Manufacturing #GlassManufacturing #PremiumPackaging #LuxuryPackaging
...

8 1

@BrockmansGin are experts in delivering a gin experience to each of their customers. Specialising in crafting sumptuous flavours that stand out, they offer a luxurious spirit for all tastes and preferences.

They partnered with our team to deliver their latest glass packaging. With sustainability as a priority, we produced an opulent glass bottle, weighing in at just 500g, decreasing energy produced in manufacturing.

We are thrilled to work with clients sharing our passion for sustainability, thank you @BrockmansGin for making a real impact.

Looking to implement sustainability in your spirit’s story? Discuss your next project with our expert team, contact us via the link in our bio.

#Gin #GinRenessaince #Manufacturing #SpiritSector #Glass #GlassPackaging #GlassBott
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