How To Elevate Your Seasonal SKUs 

Spirits and seasonality go hand in hand, with sales up 7% around the festive period last year, indicating an indulgence in a Christmas drinks. During the holiday season, the spirit sector sees the highest demand from consumers, hospitality, and events. 

It’s imperative that spirit brands are prepared, making key adaptations to their premium products to flourish. Ensure that your spirit brand is tapped into the festive period with our expert recommendations to elevate your seasonal SKUs. 

Decadent Decoration: Creating Christmas Spirit 

Decoration is a powerful tool to harness around the festive period. Seasonal decoration provides consumers with a distinct experience, a sought-after edition of your packaging, and relays a sense of exclusivity. With 60% of consumers intending to gift their seasonal alcohol purchases, implementing well-presented, gift-worthy glass packaging is key. 

Verallia’s Selective Line provides the perfect blank canvas for decoration. Luxurious,  off-the-shelf packaging, in a range of stunning silhouettes, ready to be stamped with your signature style. Our range has shapes to suit all spirit varieties, providing the perfect base for your seasonal SKU, whether it be a cinnamon spiced rum or a cardamon and ginger gin.  

Our experienced craftsmen provide a wide variety of decoration services, using our cutting-edge technology. Whether you’re looking for a sumptuous spray paint, echoing the colour of Santa’s red suit, or an artistically painted snowy window for a traditional festive feel, our team can deliver a first-class finish.  

Decoration elevated Edinburgh Gin’s limited-edition bottle, emulating exclusivity and establishing the artistic bottle as a collectible.  

Today’s Christmas Drinks: The Need for Contemporary Flavours 

To create successful seasonal SKUs, capturing the essence of Christmas is essential. A growing number of distilleries are experimenting with a contemporary take on festive flavours in their Christmas releases.  

Traditional Christmas flavours such as ginger, nutmeg, peppermint could certainly be fused with modern tastes such as chilli chocolate, yuzu, coffee and novelty flavours such as marshmallow. The innovative range of flavours have been popular and would allow for creative Christmas drinks and new festive favourites. 

Warner’s Distillery released their Christmas Cake Gin as a lavish, rich SKU for the Christmas season. Composed with flavours of sloe berries, spices, and dark chocolate, Warner’s bottled classic festive tastes and paired them with new contemporary flavours, allowing consumers to indulge in the ultimate Christmas tipple. 

This deluxe gin is wrapped in the finest, bespoke glass packaging, crafted by our experts. It is artistically decorated by screen-printing in a classic white, depicting a beautiful country landscape, as well as a bush of berries, a nod to its seasonal flavours. As mentioned before, this packaging emulates a seasonal, exclusive feel. 

Seasonality Meets Sustainability 

 The UK consumer will bin 13,350 tonnes of glass over the festive season. With modern consumers prioritising sustainability, it’s time to craft the perfect Christmas drink, with glass packaging that incorporates sustainable practices.  

Sustainable practices such as lightweighting glass bottles reduce the amount of energy used in production or the fuel required for transportation, lowering the carbon impact along your supply chain. The incorporation of recycled glass is another way to develop sustainably orientated bottles, as this eliminates the need for raw materials and reduces the amount of energy required in the manufacturing processes. 

If you’re looking to elevate your product line this season, our ECOVA range is the perfect solution. At just 500g, our range is lightweight and composed of 50% recycled glass. Each bottle shape is optimised to fit together within a pallet, saving on packaging during transportation.  

This holiday season, make your mark with packaging that’s as innovative as it is responsible. 

Overall, elevating your seasonal SKUs is a must over the festive period. Spirit brands should explore unique ways to tap into the seasonal surge in sales, and ensure their brand caters for the festive period. In order to establish your product as a seasonal exclusive, decorating your product, adding festive flavours, and ensuring sustainability are essential.  

 

Discuss elevating your seasonal SKU with a member of our expert team today.