How Sourcing Glass Packaging Locally Can Give Brands Global Reach

The aspiration of many brands, especially emerging ones or heritage brands releasing a fresh SKU, is to make waves in the spirits sector and ultimately establish global reach in their industry segment. You want your craft to be seen and appreciated by admirers worldwide. This phenomenon is no small feat to achieve but can be made possible through a dedicated partnership with a local glass packaging supplier.

The Global Spirits Market

Before we delve into the intricacies of building global reach of your brand, let’s uncover the current landscape of the spirits market. According to the Spirits Business Brand Champions Report 2023, whiskies, vodka, brandy and cognac experienced the highest volume sales across the segments, and tequila and mezcal saw the highest percentage increase from the previous year. For each segment, a brand champion was crowned, and we spotted a familiar face! Jonnie Walker is a heritage brand that has a strong foothold in the scotch whisky market, and their distinguishable drink has become globally renowned. This iconic Scotch brand originated over 200 years ago, starting off locally in rural Scotland and now supplying the four corners of the world.

This journey is just one example of how a UK-based locally produced brand can span into a global operation. And Verallia UK is here to scale with you.

 

Glass Packaging with Global Impact

A globally recognised spirits brand is the culmination of a delectable drink, exquisite design and packaging, and a brilliant brand strategy. According to research conducted by Nielsen, 64% of consumers are motivated to try new products because of the packaging, this can be partially attributed to the fact that well-crafted packaging can evoke emotions and set expectations for the product inside.

So, if you are a brand that is looking to make a mark in the industry, your glass bottle design is a crucial element. Consider the likes of Bulldog Gin or Warner’s Gin – each of their bottles has now become synonymous with the brand.

Here at Verallia, we work in tandem with your team to curate distinctive glass packaging that emulates your brand aesthetics. It could be a brandy bottle that breaks the mould with a glass bottle that reflects traditional styles intertwined with a revolutionary edge or a English whisky bottle that takes after its own name in an ingenious wire cable design. Whatever your concept may be, our specialists at Verallia bring years of expertise to deliver technical ingenuity and craftmanship to deliver glass packaging that is instantly recognisable.

 

Sophisticated & Scalable Glass Bottles

Aside from our ability to produce bespoke bottles, Verallia UK benefits from a wealth of experience, delivering manufacturing excellence for over 150 years. Over this time, we have mastered our craft and built a strong infrastructure which means we have the capability to adapt and scale with brands, starting with small batch units for those emerging craft brands and then as brands grow running high-volume batches equating to over 5 million units. When your brand reaches a point where it’s supplying stores worldwide, you will require a trusted partner who has the capacity to seamlessly manufacture high volumes with an ongoing supply. Our wide array of machine capabilities, including the ability to run a double gob production line, allows us to deliver bottles at scale and speed. This stability and efficiency enable you to supply your demanding customers with glass artistry and a sophisticated liquid across the globe.

Furthermore, being based here in the UK in close proximity to innovative distilleries gives us the advantageous position to quicken the transportation timeframe, especially when compared to sourcing glass packaging from abroad. Our extensive supply chain network across the UK can assist with dedicated shipping that offers end-to-end traceability.

 

At Verallia, we look to craft a bottle design that embodies your brand and is a statement piece, with a presence on any shelf – and over time, becomes a part of a globally recognised brand. To discover how you can curate a glass bottle design that transcends markets, regions, and demographics, speak to our expert team today.