20 Feb

Glass Packaging Trends for 2025  

First impressions count. Which is why packaging is such an integral part of your spirit brand. Research suggests that you only get 7 seconds to make a first impression, however packaging gets a fraction of the time to captivate the consumer. The spirit sector has become increasingly competitive, standing out among competitors has never been so important.  Product packaging should set the tone of your product and resonate with your target audience, as 81% of consumers will purchase a new product purely because of its standout packaging. 

With the needs of consumers rapidly evolving, 2025 sets a new standard for creating premium glass packaging. This is glass packaging reimagined. 

Sustainable Glass Packaging: The Future is Now

Conscious consumerism is sweeping the market, where consumers look to partake more in ethical consumerism. This shift focuses on areas such as ethics and sustainability, where consumers make their purchase decisions based on the effects of their choices. For modern consumers, sustainability is no longer optional, but pivotal to reducing environmental impact. 

Verallia is dedicated to creating sustainable glass packaging. Our team developed our ECOVA range as an off-the-shelf packaging option for spirit brands looking to implement greener packaging. Weighing just 500g, the five bottles included in this range are some of the lightest cork mouth bottles in Europe. Our expert team has created a selection of five optimised shapes that are designed to fit together in crates without additional filler. Each edition of our range is composed from over 50% recycled glass cullet, reducing the use of raw material and energy consumer in manufacturing.  

Our team ensures that sustainability comes with style. Each of our ECOVA bottles can be elevated with decoration, customised to reflect your brand’s unique look. We offer decoration such as colour coating, window painting, and screen painting, creating an opulent look to establish your product among competitors. 

Contemporary Design: Tell Your Story

2025 holds a new era of design in the spirit sector. Going beyond the aesthetics, design in the spirit sector is a valuable tool to tell a story, convey a lifestyle or evoke an emotion in the consumer.  

New themes are emerging for design this year, one of which is: inspired by nature. Many spirits use botanicals or other natural elements to produce their product, such as gin, which is traditionally from juniper berries. Showcasing the natural elements at the roots of the product has become a popular design choice for some spirit brands. 

Collaborating with Verallia for their bespoke bottle design, The Secret Garden Distillery is a prime example of contemporary design using nature as the inspiration. This distinctive bottled featured an embossed window, framed by a wreath of juniper. The design works to invite consumers into their idyllic garden in Scotland, home to over 600 botanicals that are used to infuse their gins. 

“I would describe the bottle shape as being down to Earth, it feels very natural and organic. It’s a little misshapen, so it’s not a perfect cylinder this choice was to replicate what you would find in nature.” – Isobel Armstrong, Director at The Secret Garden Distillery. 

Creating a Customer Experience with Glass Packaging

Packaging today can provide value for consumers by creating an exclusive, premium experience. The customisable nature of glass packaging allows brands to create a quality customer experience with ease.  82% of purchase decisions are made in-store, and so packaging must convey a sense of quality at first glance.  

Glass packaging become a canvas for an all-round experience. Sumptuous designs, evocative text, and a streamlined silhouette creates a sense of opulence for consumers. However, the experience can go beyond the eye. Spirit brands are able to convey and market a lifestyle through their packaging, demonstrating exclusivity.  

Three Spirit’s passion for wellbeing, botanical alchemy and health is certainly reflected in their packaging. Their elixirs are non-alcoholic and use natural sources to provide a mood-enhancing experience. Partnering with Verallia to create their bespoke packaging, they reflected a wellness-centred lifestyle in their bottle design. Modelled after an olden time medicine bottle, their labelling featured triangles reflecting the effects of each spirit. For example, their ‘Livener’ spirit uses a triangle facing upwards, as this is a mood-lifter. Their passion for wellness is also reflected in their sustainability ethos, using organic UV inks for decoration, having their bottles forged from primarily recycled glass, and opting for a lightweight bottle. 

 

2025 is set to be an ambitious year for the spirit sector, ensure your glass packaging exceeds all expectations. Contact our experts to begin your journey to premium packaging. 

 

Celebrating World Gin Day!

We are proud to craft packaging that exudes excellence for the gin sector. From contemporary, dynamic brands to traditional heritage distilleries, Verallia continues to partner with some of the most exciting gin brands globally.

We raise a glass to gin and all the fantastic people that make it so exciting!

#GinDay #WorldGinDay #GlassBottle #GlassPackaging #Sustainable
...

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We are thrilled to welcome an incredible line up of speakers for this year’s Distillers Forum 👏

Our handpicked experts will be delivering expert knowledge, covering each element of the spirit sector. From the latest trends to insights that will push the industry forward over the next year, you’ll learn from industry heavyweights about skyrocketing your brand’s potential.

We’ll be hearing from:

Jennifer Newell
Alex Oldroyd
Garett Pitcher
Chris Pitcher
Claire Warner
Olivier Ward
Ciaran McNicholas

It’ll be a day of inspiring stories, stimulating conversation and a chance to forge groundbreaking partnerships! Register your interest through the link in our bio!

#Verallia #GlassBottle #Event #GlassSector #SpiritSector #Spirits #Distillers #DistillersForum
...

15 0

A taste of Mexico, refined in Yorkshire. 🇲🇽🏴

Pico Tequilana Blanco by Double Six Drinks blends agave heritage with bold innovation. Bottled in our elegant Caeli bottle from the ECOVA collection, made with 58% recycled glass, this spirit is a celebration of conscious design.

Finished with a standout custom label, it’s a perfect fusion of sustainability and style. Here's to reimagining tequila, the Yorkshire way. ¡Salud!

#Innovation #Sustainability #RecycledGlass #Tequila #YorkshireDistillery
...

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13th May marks World Cocktail Day 🍸

We’re proud to support the cocktail world with glass packaging that brings every serve to life, from timeless classics to bold, modern creations.

To elevate your cocktail brand’s packaging, contact our team today, link in our bio 🔗

#WorldCocktailDay #Cocktail #Drinks #GlassPackaging #Packaging
...

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Boldly powered by women, beautifully made for the future.

Nordic distillers @Feddie_Ocean_Distillery are breaking boundaries as a fully women-led whisky. To showcase their high-quality spirit, we set out to craft a bottle that embodied elegance, heritage, and sustainability, with no compromise on luxury.

In collaboration with the talented team at @wearecontagiouswe created a bespoke glass bottle that balances elegance with a premium, contemporary feel.

The tall, slender silhouette is elevated by thoughtful details: 521 embossed lines representing each resident of Fedje, the Nordic Island where the distillery was born, and 750 dots, each symbolising an investor who supported the distillery at the time of production.

We worked to sustainably craft this glass packaging to align with the brand’s ethos. The bottle’s weight was reduced from a traditional 700g to just 450g,️ as well as being crafted from 58% post-consumer recycled glass! ♻️

The result is a beautifully crafted bottle that balances premium design with environmental responsibility. One that resonated instantly with consumers, selling out in its first week.

#Sustainable #LuxuryPackaging #GlassBottle #SpiritSector #Lightweight
...

6 0

With Season 4 of Clarkson’s Farm launching, Verallia is proud to have partnered with @DiddlySquat.FarmShop to craft the stunning glass packaging for their handcrafted London Dry Gin.

The gin is beautifully housed in our ‘Titus’ bottle from the Selective Line, a sleek, refined silhouette that offers both premium aesthetics and outstanding functionality with every pour.
An exceptional project delivered by our talented team!

Here’s to Season 4 📺

#DiddlySquat #ClarksonsFarm #GlassBottle #LuxuryPackaging #Gin
...

5 0

A celebration of true Yorkshire heritage, @EllersFarmDistillery produces high-quality spirits in a range of flavours to suit every palate.

After repurposing wasted apples through cider distillation, the founders have always been passionate about sustainability. Their love for distilling grew, and they ventured into vodka distillation before quickly expanding into gin and whisky.

Aligning with their sustainability ethos and B Corp status, Ellers Farm chose ‘Terra’ from our ECOVA range for their Y Gin.

The perfect fit for brands on their sustainability journey, our ECOVA collection is an innovative approach to glass packaging. It allows style and sustainability to be accessible and customised.

Elevated with impactful decoration, Ellers Farm Distillery have established their product as sustainable, yet luxurious.

#ECOVA #Luxury #Spirits #SpiritSector #SpiritIndustry #GlassPackaging #Sustainability
...

7 0

Follow Us

Celebrating World Gin Day!

We are proud to craft packaging that exudes excellence for the gin sector. From contemporary, dynamic brands to traditional heritage distilleries, Verallia continues to partner with some of the most exciting gin brands globally.

We raise a glass to gin and all the fantastic people that make it so exciting!

#GinDay #WorldGinDay #GlassBottle #GlassPackaging #Sustainable
...

6 0

We are thrilled to welcome an incredible line up of speakers for this year’s Distillers Forum 👏

Our handpicked experts will be delivering expert knowledge, covering each element of the spirit sector. From the latest trends to insights that will push the industry forward over the next year, you’ll learn from industry heavyweights about skyrocketing your brand’s potential.

We’ll be hearing from:

Jennifer Newell
Alex Oldroyd
Garett Pitcher
Chris Pitcher
Claire Warner
Olivier Ward
Ciaran McNicholas

It’ll be a day of inspiring stories, stimulating conversation and a chance to forge groundbreaking partnerships! Register your interest through the link in our bio!

#Verallia #GlassBottle #Event #GlassSector #SpiritSector #Spirits #Distillers #DistillersForum
...

15 0

A taste of Mexico, refined in Yorkshire. 🇲🇽🏴

Pico Tequilana Blanco by Double Six Drinks blends agave heritage with bold innovation. Bottled in our elegant Caeli bottle from the ECOVA collection, made with 58% recycled glass, this spirit is a celebration of conscious design.

Finished with a standout custom label, it’s a perfect fusion of sustainability and style. Here's to reimagining tequila, the Yorkshire way. ¡Salud!

#Innovation #Sustainability #RecycledGlass #Tequila #YorkshireDistillery
...

5 0

13th May marks World Cocktail Day 🍸

We’re proud to support the cocktail world with glass packaging that brings every serve to life, from timeless classics to bold, modern creations.

To elevate your cocktail brand’s packaging, contact our team today, link in our bio 🔗

#WorldCocktailDay #Cocktail #Drinks #GlassPackaging #Packaging
...

2 0

Boldly powered by women, beautifully made for the future.

Nordic distillers @Feddie_Ocean_Distillery are breaking boundaries as a fully women-led whisky. To showcase their high-quality spirit, we set out to craft a bottle that embodied elegance, heritage, and sustainability, with no compromise on luxury.

In collaboration with the talented team at @wearecontagiouswe created a bespoke glass bottle that balances elegance with a premium, contemporary feel.

The tall, slender silhouette is elevated by thoughtful details: 521 embossed lines representing each resident of Fedje, the Nordic Island where the distillery was born, and 750 dots, each symbolising an investor who supported the distillery at the time of production.

We worked to sustainably craft this glass packaging to align with the brand’s ethos. The bottle’s weight was reduced from a traditional 700g to just 450g,️ as well as being crafted from 58% post-consumer recycled glass! ♻️

The result is a beautifully crafted bottle that balances premium design with environmental responsibility. One that resonated instantly with consumers, selling out in its first week.

#Sustainable #LuxuryPackaging #GlassBottle #SpiritSector #Lightweight
...

6 0

With Season 4 of Clarkson’s Farm launching, Verallia is proud to have partnered with @DiddlySquat.FarmShop to craft the stunning glass packaging for their handcrafted London Dry Gin.

The gin is beautifully housed in our ‘Titus’ bottle from the Selective Line, a sleek, refined silhouette that offers both premium aesthetics and outstanding functionality with every pour.
An exceptional project delivered by our talented team!

Here’s to Season 4 📺

#DiddlySquat #ClarksonsFarm #GlassBottle #LuxuryPackaging #Gin
...

5 0

A celebration of true Yorkshire heritage, @EllersFarmDistillery produces high-quality spirits in a range of flavours to suit every palate.

After repurposing wasted apples through cider distillation, the founders have always been passionate about sustainability. Their love for distilling grew, and they ventured into vodka distillation before quickly expanding into gin and whisky.

Aligning with their sustainability ethos and B Corp status, Ellers Farm chose ‘Terra’ from our ECOVA range for their Y Gin.

The perfect fit for brands on their sustainability journey, our ECOVA collection is an innovative approach to glass packaging. It allows style and sustainability to be accessible and customised.

Elevated with impactful decoration, Ellers Farm Distillery have established their product as sustainable, yet luxurious.

#ECOVA #Luxury #Spirits #SpiritSector #SpiritIndustry #GlassPackaging #Sustainability
...

7 0

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