Glass Packaging Re-Defined: The Trends Shaping Today’s Products

Decoration can act as a versatile tool to establish your brand on the shelves, an opportunity to create your distinct look. It can elevate your glass packaging into a symbol of luxury, convey vibrance for a more creative look, or serve to tell your brand’s story, capturing consumers with your authenticity.

With the rise of competitors, making an impact is no easy feat. Decoration and its limitless possibilities opens the door for spirit brands to showcase their innovative products in a unique light. 

Let’s explore the latest decoration trends, that could poise your spirit for success.

 

Elevating Glass Packaging: The Art of Colour Coating

Colour coating can elevate your packaging, creating a memorable, quality finish for your bottle. It’s one of the most impactful forms of glass packaging decoration, as it utilises the full surface area of the bottle to convey your message. 

Colour coating can also establish your spirit as a premium product, as it adds a tactile feel allowing consumers to have a unique interaction with your brand. 

Whether it’s your brand’s signature brand hue, such as Bruichladdich’s Classic Laddie bottle that was drenched in a beautiful aquamarine hue or a carefully curated, mysterious allure with an opaque coating demonstrated perfectly by Three Spirit. 

Unparalleled UV Screen Printing

With UV screen printing, the possibilities are limitless: from elegant text to detailed artwork, screen printing works to tell your brand’s story. The screen printing process follows inks printed onto bottles and then cured to create a premium finish. Screen printing your glass bottle provides a distinctive, high-calibre look and feel. It adds a sense of prestige and quality to any glass packaging, making it a popular choice for spirit sector titans.

It’s an excellent technique to steer away from paper labels and in turn, save on production. Screen printing can be versatile, but one of the most impactful options is using UV-cured inks. Sustainable, stylish, and stunning, UV inks can add elegance and sophistication to your glass packaging.

One brand that has utilised this beautifully is Edinburgh Gin. Using UV inks to screen print their Phoebe Waller-Bridge special edition bottle, an art piece was created. It’s an iconic featured bottle, depicting the Edinburgh skyline with a print of Phoebe Waller-Bridge’s face etched above. Screen printing acted as a versatile story-teller in this case, creating a unique experience for consumers and fans of Waller-Bridge’s one-woman show: Fleabag.

Cutting-edge technology was used to deliver this quality finish, using our state-of-the-art Kamman machine to produce precision and detail. Overall this achieved a beautiful effect and a collector-worthy bottle.

 

Classic Turned Contemporary: Cartouche Application

With a fascinating Egyptian origin, the cartouche has remained a symbol of prestige and opulence through the years. An emblem of luxury and status, the cartouche is a way of establishing your brand. It signifies heritage and expertise, and instant recognition of years of consumer trust. 

Cartouche refers to a raised emblem, commonly placed on the shoulder of a spirit bottle. It may resemble a stamp, a seal, or a motif, but acts as an influential, authoritative visual cue for consumers. 

Using decoration to create a rich experience of luxury, trust, and authority, is an area we are experts in. Dailuane Distillery is an example of our work delivering a bespoke, elegant cartouche on their premium glass packaging. For their Single Malt Scotch Whisky bottle, we produced an indulgent, gold cartouche. ‘Gordon & Macphail’ is inscribed on the badge, acting as a seal of approval. 

Overall, glass packaging decoration is a versatile tool, that can be used to tell your story, convey your brand’s message and add a final flourish to your premium spirit bottle. Decoration can elevate your packaging, ensuring it captivates and resonates with consumers. 

 

To establish your bottle amongst some of the most creative in the sector, get in touch today.