22 Jul

From Own-Label to Own-Brand

Supermarkets are increasingly investing in the development of their own brand spirits. With competition between themselves and premium label brands, supermarkets have had to push for new, ground-breaking ways in which they can entice consumers to try their products.

From a focus on moving to an ‘own-brand’ approach over ‘own-label’ to introducing fantastic flavours and perfecting their packaging, we are seeing a strong uptick in the supermarket own-brand spirits market. No longer the cheap option focused on students, these spirits are becoming a firm favourite with the UK consumer.

Brand Development

It’s important to note that one of the main drivers of this trend is that retailers are not simply creating own labels, they’re building new brands. Whilst there might not seem much of a difference in wording between own-label and own-brand, this has been a vital area of focus in building this market area. ‘Own-label’ would showcase gins under the name of the supermarket chain in which is resides, such as ‘Sainsburys pink gin. Whereas ‘own-brand’ would not  name the supermarket at all. An entirely new brand is created to lie beneath the supermarket’s umbrella of products with its own unique name.

SKUs and ranges are being developed that directly compete with more established spirit brands on quality, flavour, and brand experience. All of this is only heightened by the exclusivity of these own-brand spirits only being available to buy at one specific supermarket chain.

Perfect Packaging

90% of purchasing decisions are made subconsciously and the first impressions of your product will always be created by your choice of packaging. And with 1/3 of consumers decision-making on purchasing being based on packaging, it’s no surprise that investment in this area is creating a boost in sales. We are seeing stunning glass packaging popping up in supermarkets across the UK.

Whilst bespoke packaging is always a fabulous way to boost your brand, supermarket own-brand bottles are typically beautifully decorated off-the-shelf bottles, like those from our catalogue collections. Colour coating is a great way to set a bottle apart from others on the shelves. Another brilliant asset is printing using our range of printing machines, we can create gorgeous shapes and patterns without having to invest in a bespoke bottle.

Tantalising Flavours

Finally, a big trend we have seen which has contributed to the huge growth in popularity of own-brand spirits is the exciting and experimental flavours on offer. With always adored, classic flavours like raspberry or fantastic new taste mixes like strawberry and rose, supermarket own-brands are hitting flavour notes that will appeal to even the most discerning of consumers.

The typically lower price points of own-brand alcohol make experimentation in flavours more accessible to consumers. People are less fearful of wasting an expensive bottle of their favourite tipple due to flavours not quite to their taste if they’re spending under £20. This tasty trend also plays into the new at home consumption market, with consumers needing few ingredients to create flavours which match up to their favourite cocktails.

Take the Next Step

At Verallia, our decoration abilities make us the perfect partner to help take supermarket spirits from own-label to own-brand. Our dedicated team of designers and extensive decoration facilities are on hand to enhance your glass packaging and breathe life and lustre into brands.

 

If you are looking to develop your own-brand to go above and beyond, get in touch with our team.

52% recycled glass
100g lighter weight
31% lighter stopper

Hepple Spirits Co set out to create sustainable elegance through their new edition bottle. Inspired by nature, the bottle features flowing lines, beautifully embossed. The bottle’s unique shape is an oloid, symbolising the fusion of nature and innovation.

#BottleDesign #GlassPackaging #GlassBottle #GinBottle #Cullet #RecycledGlass
...

10 0

Looking for timeless, sustainable glass packaging that delivers on both style and substance? 🔍

Meet ECOVA, our signature sustainable range, crafted with purpose and pride.

Designed to suit every spirit, ECOVA features five classic bottle shapes that:

♻️ Weigh just 500g
♻️ Are made primarily from recycled cullet
♻️ Feature optimised designs to reduce excess packaging

Created as an accessible way for brands to go greener, ECOVA helps you showcase your spirit with integrity.

Explore the full collection by visiting the link in our bio!

#ECOVA #Packaging #Sustainable #Sustainability #GlassPackaging
...

9 0

Celebrating World Gin Day!

We are proud to craft packaging that exudes excellence for the gin sector. From contemporary, dynamic brands to traditional heritage distilleries, Verallia continues to partner with some of the most exciting gin brands globally.

We raise a glass to gin and all the fantastic people that make it so exciting!

#GinDay #WorldGinDay #GlassBottle #GlassPackaging #Sustainable
...

7 0

We are thrilled to welcome an incredible line up of speakers for this year’s Distillers Forum 👏

Our handpicked experts will be delivering expert knowledge, covering each element of the spirit sector. From the latest trends to insights that will push the industry forward over the next year, you’ll learn from industry heavyweights about skyrocketing your brand’s potential.

We’ll be hearing from:

Jennifer Newell
Alex Oldroyd
Garett Pitcher
Chris Pitcher
Claire Warner
Olivier Ward
Ciaran McNicholas

It’ll be a day of inspiring stories, stimulating conversation and a chance to forge groundbreaking partnerships! Register your interest through the link in our bio!

#Verallia #GlassBottle #Event #GlassSector #SpiritSector #Spirits #Distillers #DistillersForum
...

15 0

A taste of Mexico, refined in Yorkshire. 🇲🇽🏴

Pico Tequilana Blanco by Double Six Drinks blends agave heritage with bold innovation. Bottled in our elegant Caeli bottle from the ECOVA collection, made with 58% recycled glass, this spirit is a celebration of conscious design.

Finished with a standout custom label, it’s a perfect fusion of sustainability and style. Here's to reimagining tequila, the Yorkshire way. ¡Salud!

#Innovation #Sustainability #RecycledGlass #Tequila #YorkshireDistillery
...

5 0

13th May marks World Cocktail Day 🍸

We’re proud to support the cocktail world with glass packaging that brings every serve to life, from timeless classics to bold, modern creations.

To elevate your cocktail brand’s packaging, contact our team today, link in our bio 🔗

#WorldCocktailDay #Cocktail #Drinks #GlassPackaging #Packaging
...

2 0

Boldly powered by women, beautifully made for the future.

Nordic distillers @Feddie_Ocean_Distillery are breaking boundaries as a fully women-led whisky. To showcase their high-quality spirit, we set out to craft a bottle that embodied elegance, heritage, and sustainability, with no compromise on luxury.

In collaboration with the talented team at @wearecontagiouswe created a bespoke glass bottle that balances elegance with a premium, contemporary feel.

The tall, slender silhouette is elevated by thoughtful details: 521 embossed lines representing each resident of Fedje, the Nordic Island where the distillery was born, and 750 dots, each symbolising an investor who supported the distillery at the time of production.

We worked to sustainably craft this glass packaging to align with the brand’s ethos. The bottle’s weight was reduced from a traditional 700g to just 450g,️ as well as being crafted from 58% post-consumer recycled glass! ♻️

The result is a beautifully crafted bottle that balances premium design with environmental responsibility. One that resonated instantly with consumers, selling out in its first week.

#Sustainable #LuxuryPackaging #GlassBottle #SpiritSector #Lightweight
...

6 0

Follow Us

52% recycled glass
100g lighter weight
31% lighter stopper

Hepple Spirits Co set out to create sustainable elegance through their new edition bottle. Inspired by nature, the bottle features flowing lines, beautifully embossed. The bottle’s unique shape is an oloid, symbolising the fusion of nature and innovation.

#BottleDesign #GlassPackaging #GlassBottle #GinBottle #Cullet #RecycledGlass
...

10 0

Looking for timeless, sustainable glass packaging that delivers on both style and substance? 🔍

Meet ECOVA, our signature sustainable range, crafted with purpose and pride.

Designed to suit every spirit, ECOVA features five classic bottle shapes that:

♻️ Weigh just 500g
♻️ Are made primarily from recycled cullet
♻️ Feature optimised designs to reduce excess packaging

Created as an accessible way for brands to go greener, ECOVA helps you showcase your spirit with integrity.

Explore the full collection by visiting the link in our bio!

#ECOVA #Packaging #Sustainable #Sustainability #GlassPackaging
...

9 0

Celebrating World Gin Day!

We are proud to craft packaging that exudes excellence for the gin sector. From contemporary, dynamic brands to traditional heritage distilleries, Verallia continues to partner with some of the most exciting gin brands globally.

We raise a glass to gin and all the fantastic people that make it so exciting!

#GinDay #WorldGinDay #GlassBottle #GlassPackaging #Sustainable
...

7 0

We are thrilled to welcome an incredible line up of speakers for this year’s Distillers Forum 👏

Our handpicked experts will be delivering expert knowledge, covering each element of the spirit sector. From the latest trends to insights that will push the industry forward over the next year, you’ll learn from industry heavyweights about skyrocketing your brand’s potential.

We’ll be hearing from:

Jennifer Newell
Alex Oldroyd
Garett Pitcher
Chris Pitcher
Claire Warner
Olivier Ward
Ciaran McNicholas

It’ll be a day of inspiring stories, stimulating conversation and a chance to forge groundbreaking partnerships! Register your interest through the link in our bio!

#Verallia #GlassBottle #Event #GlassSector #SpiritSector #Spirits #Distillers #DistillersForum
...

15 0

A taste of Mexico, refined in Yorkshire. 🇲🇽🏴

Pico Tequilana Blanco by Double Six Drinks blends agave heritage with bold innovation. Bottled in our elegant Caeli bottle from the ECOVA collection, made with 58% recycled glass, this spirit is a celebration of conscious design.

Finished with a standout custom label, it’s a perfect fusion of sustainability and style. Here's to reimagining tequila, the Yorkshire way. ¡Salud!

#Innovation #Sustainability #RecycledGlass #Tequila #YorkshireDistillery
...

5 0

13th May marks World Cocktail Day 🍸

We’re proud to support the cocktail world with glass packaging that brings every serve to life, from timeless classics to bold, modern creations.

To elevate your cocktail brand’s packaging, contact our team today, link in our bio 🔗

#WorldCocktailDay #Cocktail #Drinks #GlassPackaging #Packaging
...

2 0

Boldly powered by women, beautifully made for the future.

Nordic distillers @Feddie_Ocean_Distillery are breaking boundaries as a fully women-led whisky. To showcase their high-quality spirit, we set out to craft a bottle that embodied elegance, heritage, and sustainability, with no compromise on luxury.

In collaboration with the talented team at @wearecontagiouswe created a bespoke glass bottle that balances elegance with a premium, contemporary feel.

The tall, slender silhouette is elevated by thoughtful details: 521 embossed lines representing each resident of Fedje, the Nordic Island where the distillery was born, and 750 dots, each symbolising an investor who supported the distillery at the time of production.

We worked to sustainably craft this glass packaging to align with the brand’s ethos. The bottle’s weight was reduced from a traditional 700g to just 450g,️ as well as being crafted from 58% post-consumer recycled glass! ♻️

The result is a beautifully crafted bottle that balances premium design with environmental responsibility. One that resonated instantly with consumers, selling out in its first week.

#Sustainable #LuxuryPackaging #GlassBottle #SpiritSector #Lightweight
...

6 0

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