7 Sep

Consumer Behaviours Effect on Rebranding

Rebranding is currently at the forefront of the food and beverage industry, with many big name brands striving to modernise their logos and packaging. Whilst many classic, family loved brands are coming under fire for their new appearance when changing widely recognised logos and branding, there are a multitude of triggers that cause a business to look to rebrand.

As is the case within many industries, most distilleries within the spirits market greatly rely on their branding to set them apart on the shelves and appeal to their ideal customer base. The correct logo, bottle shape and decoration can be the difference between the product being picked up by broadminded millennials or a traditional spirits lover.

Fuelled by Ambition

At the top of the list as to why companies look to rebrand is often market ambition and aspirations. When a product is sitting higher in the market than its branding may portray or a company is looking to elevate themselves within a market, rebranding is the best route to go down. This is particularly common amongst smaller emerging brands who may not have initially invested in bespoke bottles and branding but are beginning to see high levels of growth. As these smaller brands begin to compete with larger competitors, it’s important they match and exceed the shelf presence of their competitors.

Brands looking to attain placement in higher calibre market places than they currently sit, for example, may choose to heavily invest in developing their entire brand image, including investment in the creation of a bespoke bottle, or even just look to utilise sophisticated decoration.

Changing Demographics

What once appealed to 21-30 year olds in 2005, will not likely still appeal to the same demographic in 2022. New trends and interests within generations will lead brands into appealing to different consumers as time passes. Companies who never rebrand risk ageing alongside their consumer, which may work perfectly for some products, but if you’re looking to appeal to the same age group ten years later, rebranding may need to be a consideration.

A Green Touch

Sustainability is becoming more of a need than a pleasant additional extra within the spirit’s market. As consumers become increasingly more aware of how their purchases can affect the world around them, not looking to create a greener ethos could lead to a huge loss of opportunity to gain market share for even the most popular of products. A packaging overhaul is a brilliant place to start to give your brand a greener touch.

Clever designs and shapes can be created to take a large some weight out of your bottle, while maintaining a strong visual brand impact, resulting in reduced material use as well as reducing the overall environmental impact caused by for example logistics. On top of this, you can look to increase levels of recycled glass content used in a bottle, promoting a circular economy and reducing raw material use. Finally, one of the ways many brands are changing their packaging options is through the removal of gift boxing, reducing the waste created from the product.

Amplify with Verallia

At Verallia, we specialise in bringing brands to life. Whether you’re looking for your first run of glass bottles, or a complete brand overhaul, our award-winning design team thinks outside of the box to garner the attention of your key audience. Our abilities in design, decoration and our expertise in developing bottles make us the ideal partner for your next rebrand.

If you’re looking to reshape your brand through the use of iconic glass packaging, get in touch with our team.

Boldly powered by women, beautifully made for the future.

Nordic distillers @Feddie_Ocean_Distillery are breaking boundaries as a fully women-led whisky. To showcase their high-quality spirit, we set out to craft a bottle that embodied elegance, heritage, and sustainability, with no compromise on luxury.

In collaboration with the talented team at @wearecontagiouswe created a bespoke glass bottle that balances elegance with a premium, contemporary feel.

The tall, slender silhouette is elevated by thoughtful details: 521 embossed lines representing each resident of Fedje, the Nordic Island where the distillery was born, and 750 dots, each symbolising an investor who supported the distillery at the time of production.

We worked to sustainably craft this glass packaging to align with the brand’s ethos. The bottle’s weight was reduced from a traditional 700g to just 450g,️ as well as being crafted from 58% post-consumer recycled glass! ♻️

The result is a beautifully crafted bottle that balances premium design with environmental responsibility. One that resonated instantly with consumers, selling out in its first week.

#Sustainable #LuxuryPackaging #GlassBottle #SpiritSector #Lightweight
...

6 0

With Season 4 of Clarkson’s Farm launching, Verallia is proud to have partnered with @DiddlySquat.FarmShop to craft the stunning glass packaging for their handcrafted London Dry Gin.

The gin is beautifully housed in our ‘Titus’ bottle from the Selective Line, a sleek, refined silhouette that offers both premium aesthetics and outstanding functionality with every pour.
An exceptional project delivered by our talented team!

Here’s to Season 4 📺

#DiddlySquat #ClarksonsFarm #GlassBottle #LuxuryPackaging #Gin
...

5 0

A celebration of true Yorkshire heritage, @EllersFarmDistillery produces high-quality spirits in a range of flavours to suit every palate.

After repurposing wasted apples through cider distillation, the founders have always been passionate about sustainability. Their love for distilling grew, and they ventured into vodka distillation before quickly expanding into gin and whisky.

Aligning with their sustainability ethos and B Corp status, Ellers Farm chose ‘Terra’ from our ECOVA range for their Y Gin.

The perfect fit for brands on their sustainability journey, our ECOVA collection is an innovative approach to glass packaging. It allows style and sustainability to be accessible and customised.

Elevated with impactful decoration, Ellers Farm Distillery have established their product as sustainable, yet luxurious.

#ECOVA #Luxury #Spirits #SpiritSector #SpiritIndustry #GlassPackaging #Sustainability
...

7 0

Happy International Whisky Day! 🥃

A day to celebrate the craft of distilling one of the world’s most beloved spirits. Whisky has truly carved a place for itself as a staple in the spirit sector. The base of iconic cocktails, a strong contender when drank alone, this spirit is one of the greats.

With a strong Yorkshire heritage @WhittakersDistillery creates high-quality, artisanal whisky, bottling the abundant landscape found in the region. They’ve created the first ever single malt produced in the Yorkshire Dales.

For their unique, quality spirit, they partnered with us to deliver their high-end glass packaging. A classic shape, beautifully showcasing their unique whisky. The bottle features the emblem, ‘W’ embossed on the neck, as well as ‘Whittaker’ embossed around the base of the bottle.

Celebrating an exquisite spirit, and a Yorkshire icon, cheers to International Whisky Day! 🥃

#Whisky #InternationalWhiskyDay #Yorkshire #WestYorkshire #WhiskyDistillers #GlassBottle
...

6 0

Pioneers in the spirit sector, @BurntFaith is the UK’s first brandy house. Inspired by passion shown in the Cognac region of France, they sought to unlock the real potential of brandy.

Housed in their bespoke bottle, their latest collaboration with the @EastLondonLiquor Company and @TheOrchardProject not only looks great, but is for a great cause.

In the spirit of keeping the legacy alive, Burnt Faith will be donating all the proceeds from this brandy to @TheOrchardProject, dedicated to restoring community orchards.

#Brandy #BurntFaith #Spirit #SpiritSector #PremiumPackaging #GlassPackaging
...

8 1

Making Aberdeenshire history, @EskerSpirits is the first craft distillery in the region.

They are specialists in enhancing classic spirits with fruit flavours, perfect for cocktails and pairing beautifully with mixers. To give their spirits a unique edge, they infuse silver birch sap to deliver a distinctive, silky texture.

Esker Spirits partnered with Verallia for their standout packaging, choosing a supplier who shares their passion for sustainability. Their spirit is showcased in our ‘Patet’ bottle from our ECOVA range, and finished with a frosted spray and white ‘ESKER’ print they have made the bottle their own.

Tall, slender, and sustainable, the Patet is a truly elegant glass bottle. Composed of over 50% cullet and weighing just 500g, the Patet reflects commitment to sustainability.

An excellent choice for an opulent spirit!

#SpiritSector #PremiumPackaging #GlassPackaging #GlassBottle #Glass #Sustainability
...

4 0

‘Passionate about glass. Inspired by you.'

On International Women’s Day, we recognise the innovation, determination, and passion our female employees bring to our team.

Verallia aims to have 35% of women in managerial positions by the end of 2025. We are proud of our commitment to becoming a reference employer for women and have taken action to set objectives for greater gender parity in our organisation.

“Verallia launched their Diversity, Equity and Inclusion Charter in late 2024 which details their commitment to DE&I which includes becoming a reference employer for women, offering equal opportunities and fighting against all forms of discrimination all of which are integral to accelerating gender equality. As we move forward in this journey, we seek to share knowledge and learning opportunities at all levels of the organisation in order to ensure that inclusion is considered not just in the workplace, but in society as a whole.”
-Emma Griffiths, Occupational Health & Well-Being Partner, Verallia UK

Celebrating International Women’s Day 2025! 🙌

#IWD #InternationalWomen’sDay2025 #InternationalWomen’sDay #Diversity’
...

9 0

March begins by marking International Irish Whiskey Day. A true celebration of Ireland's heritage, abundance of landscapes, and pioneering whiskey.

Founded by Stuart McNamara, International Irish Whiskey Day is celebrated two weeks before St. Patrick's Day, and honours the culture and science behind this unique craft.

Today, Irish whiskey is a beloved spirit, celebrated across the globe. The spirit is enjoyed for its unique, smooth and light taste, giving it pride of place on any bar.

Let’s raise a glass to a true Irish art from! 🥃

#InternationalIrishWhiskeyDay #IrishWhiskey #Spirit #SpiritSector #Ireland #GlassPackaging
...

6 0

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Boldly powered by women, beautifully made for the future.

Nordic distillers @Feddie_Ocean_Distillery are breaking boundaries as a fully women-led whisky. To showcase their high-quality spirit, we set out to craft a bottle that embodied elegance, heritage, and sustainability, with no compromise on luxury.

In collaboration with the talented team at @wearecontagiouswe created a bespoke glass bottle that balances elegance with a premium, contemporary feel.

The tall, slender silhouette is elevated by thoughtful details: 521 embossed lines representing each resident of Fedje, the Nordic Island where the distillery was born, and 750 dots, each symbolising an investor who supported the distillery at the time of production.

We worked to sustainably craft this glass packaging to align with the brand’s ethos. The bottle’s weight was reduced from a traditional 700g to just 450g,️ as well as being crafted from 58% post-consumer recycled glass! ♻️

The result is a beautifully crafted bottle that balances premium design with environmental responsibility. One that resonated instantly with consumers, selling out in its first week.

#Sustainable #LuxuryPackaging #GlassBottle #SpiritSector #Lightweight
...

6 0

With Season 4 of Clarkson’s Farm launching, Verallia is proud to have partnered with @DiddlySquat.FarmShop to craft the stunning glass packaging for their handcrafted London Dry Gin.

The gin is beautifully housed in our ‘Titus’ bottle from the Selective Line, a sleek, refined silhouette that offers both premium aesthetics and outstanding functionality with every pour.
An exceptional project delivered by our talented team!

Here’s to Season 4 📺

#DiddlySquat #ClarksonsFarm #GlassBottle #LuxuryPackaging #Gin
...

5 0

A celebration of true Yorkshire heritage, @EllersFarmDistillery produces high-quality spirits in a range of flavours to suit every palate.

After repurposing wasted apples through cider distillation, the founders have always been passionate about sustainability. Their love for distilling grew, and they ventured into vodka distillation before quickly expanding into gin and whisky.

Aligning with their sustainability ethos and B Corp status, Ellers Farm chose ‘Terra’ from our ECOVA range for their Y Gin.

The perfect fit for brands on their sustainability journey, our ECOVA collection is an innovative approach to glass packaging. It allows style and sustainability to be accessible and customised.

Elevated with impactful decoration, Ellers Farm Distillery have established their product as sustainable, yet luxurious.

#ECOVA #Luxury #Spirits #SpiritSector #SpiritIndustry #GlassPackaging #Sustainability
...

7 0

Happy International Whisky Day! 🥃

A day to celebrate the craft of distilling one of the world’s most beloved spirits. Whisky has truly carved a place for itself as a staple in the spirit sector. The base of iconic cocktails, a strong contender when drank alone, this spirit is one of the greats.

With a strong Yorkshire heritage @WhittakersDistillery creates high-quality, artisanal whisky, bottling the abundant landscape found in the region. They’ve created the first ever single malt produced in the Yorkshire Dales.

For their unique, quality spirit, they partnered with us to deliver their high-end glass packaging. A classic shape, beautifully showcasing their unique whisky. The bottle features the emblem, ‘W’ embossed on the neck, as well as ‘Whittaker’ embossed around the base of the bottle.

Celebrating an exquisite spirit, and a Yorkshire icon, cheers to International Whisky Day! 🥃

#Whisky #InternationalWhiskyDay #Yorkshire #WestYorkshire #WhiskyDistillers #GlassBottle
...

6 0

Pioneers in the spirit sector, @BurntFaith is the UK’s first brandy house. Inspired by passion shown in the Cognac region of France, they sought to unlock the real potential of brandy.

Housed in their bespoke bottle, their latest collaboration with the @EastLondonLiquor Company and @TheOrchardProject not only looks great, but is for a great cause.

In the spirit of keeping the legacy alive, Burnt Faith will be donating all the proceeds from this brandy to @TheOrchardProject, dedicated to restoring community orchards.

#Brandy #BurntFaith #Spirit #SpiritSector #PremiumPackaging #GlassPackaging
...

8 1

Making Aberdeenshire history, @EskerSpirits is the first craft distillery in the region.

They are specialists in enhancing classic spirits with fruit flavours, perfect for cocktails and pairing beautifully with mixers. To give their spirits a unique edge, they infuse silver birch sap to deliver a distinctive, silky texture.

Esker Spirits partnered with Verallia for their standout packaging, choosing a supplier who shares their passion for sustainability. Their spirit is showcased in our ‘Patet’ bottle from our ECOVA range, and finished with a frosted spray and white ‘ESKER’ print they have made the bottle their own.

Tall, slender, and sustainable, the Patet is a truly elegant glass bottle. Composed of over 50% cullet and weighing just 500g, the Patet reflects commitment to sustainability.

An excellent choice for an opulent spirit!

#SpiritSector #PremiumPackaging #GlassPackaging #GlassBottle #Glass #Sustainability
...

4 0

‘Passionate about glass. Inspired by you.'

On International Women’s Day, we recognise the innovation, determination, and passion our female employees bring to our team.

Verallia aims to have 35% of women in managerial positions by the end of 2025. We are proud of our commitment to becoming a reference employer for women and have taken action to set objectives for greater gender parity in our organisation.

“Verallia launched their Diversity, Equity and Inclusion Charter in late 2024 which details their commitment to DE&I which includes becoming a reference employer for women, offering equal opportunities and fighting against all forms of discrimination all of which are integral to accelerating gender equality. As we move forward in this journey, we seek to share knowledge and learning opportunities at all levels of the organisation in order to ensure that inclusion is considered not just in the workplace, but in society as a whole.”
-Emma Griffiths, Occupational Health & Well-Being Partner, Verallia UK

Celebrating International Women’s Day 2025! 🙌

#IWD #InternationalWomen’sDay2025 #InternationalWomen’sDay #Diversity’
...

9 0

March begins by marking International Irish Whiskey Day. A true celebration of Ireland's heritage, abundance of landscapes, and pioneering whiskey.

Founded by Stuart McNamara, International Irish Whiskey Day is celebrated two weeks before St. Patrick's Day, and honours the culture and science behind this unique craft.

Today, Irish whiskey is a beloved spirit, celebrated across the globe. The spirit is enjoyed for its unique, smooth and light taste, giving it pride of place on any bar.

Let’s raise a glass to a true Irish art from! 🥃

#InternationalIrishWhiskeyDay #IrishWhiskey #Spirit #SpiritSector #Ireland #GlassPackaging
...

6 0

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