23 Jan

2024 Sustainable Glass Packaging Trends with Nolan Kane

We are joined by Verallia Head of Emerging Brands, Nolan Kane, to see what he thinks the top trends of 2024 will look like in the glass packaging industry. With his finger on the pulse of the shifting landscape of consumer priorities in glass packaging, he works with venues and brands to create some of the industry’s most distinctive off-the-shelf glass bottles. Read on to find out how he thinks that sustainable glass packaging and unique designs will define 2024.

Hi Nolan! Tell us a little bit about yourself.

“Hi, my name’s Nolan Kane and I am the Head of Emerging Brands at Verallia. I’ve been working as part of the team here at Verallia for the past 8 years and have collaborated with incredible brands to create some beautiful bottles.”

Nolan, what were your favourite glass bottle trends from 2023, and why do you think these emerged?

“Aesthetics became ever more important in 2023, with brands using unique designs to stand out on a saturated supermarket shelf. We saw many small distilleries rise to success through the use of unique branding in design aspects such as detailed embossing, unique labels, and distinctive shapes to communicate their story. Personally, I think that this trend came directly from brands understanding that in a competitive market consumers buy first with their eye, and re-purchase on product. Consumers are also looking to buy a story that resonates with their values as a way to choose what they are purchasing. USPs such as being a local business, their sustainability, using high-quality products, or being a heritage distiller, are all aspects of a brand’s story that we are increasingly seeing being communicated through bespoke design.”

What is the main trend you see emerging in 2024?

“The main trend I predict we see in 2024 is the growth of brands choosing sustainable off-the-shelf glass packaging. This will include higher cullet (recycled glass) content being used in glass productions, as well as glass bottles being designed with a lower weight in mind. This will allow brands to reduce their carbon footprint while also reducing their waste.”

Where do you think the sustainable glass packaging trend has come from?

“We have seen this trend gain traction ever since the Covid-19 pandemic. Consumers are becoming more eco-conscious and are now increasingly viewing sustainability as an expectation rather than a USP. This has been seen across all aspects of the glass industry, and no more so than the glass packaging industry. Consumers are now no longer satisfied with glass’s infinite recyclable quality and are instead looking to purchase sustainable glass packaging with a high recycled content, over virgin glass that has been produced with 100% raw materials.

I think this is a trend that is here to stay. This shift in the market has been brewing for the past four years with consumers becoming increasingly focused on how a brand’s story fits in line with their own personal sustainable values. I predict that sustainable glass packaging will become a staple in all brands product portfolios.”

What other trends do you think we’ll see in 2024?

“Another trend that I think we will see in 2024 is the continued rise of the no and low alcohol market and those brands starting to put more thought into their packaging. As the market becomes busier, brands will need to use the bespoke packaging lessons we learnt in 2023 to stand out amongst the competition on the shelf. Well thought our decorated and bespoke bottles with sustainability at the heart of design will become core to what we see on shelf as no and low alcohol brands look to further align with consumer values.”

Are you looking to start your sustainable glass packaging journey? Get in contact with our team today.

Happy International Whisky Day! 🥃

A day to celebrate the craft of distilling one of the world’s most beloved spirits. Whisky has truly carved a place for itself as a staple in the spirit sector. The base of iconic cocktails, a strong contender when drank alone, this spirit is one of the greats.

With a strong Yorkshire heritage @WhittakersDistillery creates high-quality, artisanal whisky, bottling the abundant landscape found in the region. They’ve created the first ever single malt produced in the Yorkshire Dales.

For their unique, quality spirit, they partnered with us to deliver their high-end glass packaging. A classic shape, beautifully showcasing their unique whisky. The bottle features the emblem, ‘W’ embossed on the neck, as well as ‘Whittaker’ embossed around the base of the bottle.

Celebrating an exquisite spirit, and a Yorkshire icon, cheers to International Whisky Day! 🥃

#Whisky #InternationalWhiskyDay #Yorkshire #WestYorkshire #WhiskyDistillers #GlassBottle
...

6 0

Pioneers in the spirit sector, @BurntFaith is the UK’s first brandy house. Inspired by passion shown in the Cognac region of France, they sought to unlock the real potential of brandy.

Housed in their bespoke bottle, their latest collaboration with the @EastLondonLiquor Company and @TheOrchardProject not only looks great, but is for a great cause.

In the spirit of keeping the legacy alive, Burnt Faith will be donating all the proceeds from this brandy to @TheOrchardProject, dedicated to restoring community orchards.

#Brandy #BurntFaith #Spirit #SpiritSector #PremiumPackaging #GlassPackaging
...

8 1

Making Aberdeenshire history, @EskerSpirits is the first craft distillery in the region.

They are specialists in enhancing classic spirits with fruit flavours, perfect for cocktails and pairing beautifully with mixers. To give their spirits a unique edge, they infuse silver birch sap to deliver a distinctive, silky texture.

Esker Spirits partnered with Verallia for their standout packaging, choosing a supplier who shares their passion for sustainability. Their spirit is showcased in our ‘Patet’ bottle from our ECOVA range, and finished with a frosted spray and white ‘ESKER’ print they have made the bottle their own.

Tall, slender, and sustainable, the Patet is a truly elegant glass bottle. Composed of over 50% cullet and weighing just 500g, the Patet reflects commitment to sustainability.

An excellent choice for an opulent spirit!

#SpiritSector #PremiumPackaging #GlassPackaging #GlassBottle #Glass #Sustainability
...

4 0

‘Passionate about glass. Inspired by you.'

On International Women’s Day, we recognise the innovation, determination, and passion our female employees bring to our team.

Verallia aims to have 35% of women in managerial positions by the end of 2025. We are proud of our commitment to becoming a reference employer for women and have taken action to set objectives for greater gender parity in our organisation.

“Verallia launched their Diversity, Equity and Inclusion Charter in late 2024 which details their commitment to DE&I which includes becoming a reference employer for women, offering equal opportunities and fighting against all forms of discrimination all of which are integral to accelerating gender equality. As we move forward in this journey, we seek to share knowledge and learning opportunities at all levels of the organisation in order to ensure that inclusion is considered not just in the workplace, but in society as a whole.”
-Emma Griffiths, Occupational Health & Well-Being Partner, Verallia UK

Celebrating International Women’s Day 2025! 🙌

#IWD #InternationalWomen’sDay2025 #InternationalWomen’sDay #Diversity’
...

9 0

March begins by marking International Irish Whiskey Day. A true celebration of Ireland's heritage, abundance of landscapes, and pioneering whiskey.

Founded by Stuart McNamara, International Irish Whiskey Day is celebrated two weeks before St. Patrick's Day, and honours the culture and science behind this unique craft.

Today, Irish whiskey is a beloved spirit, celebrated across the globe. The spirit is enjoyed for its unique, smooth and light taste, giving it pride of place on any bar.

Let’s raise a glass to a true Irish art from! 🥃

#InternationalIrishWhiskeyDay #IrishWhiskey #Spirit #SpiritSector #Ireland #GlassPackaging
...

6 0

@IsleofBarraDistillers are true innovators in the gin sector, bottling up Scottish botanicals. However, tapping into their Scottish heritage, they have released their exclusive Blended Whiskies 🏴󠁧󠁢󠁳󠁣󠁴󠁿🥃

Verallia produced their decadent packaging to reflect their coastal heritage. The bottle’s beautiful textured glass is designed to mirror the Atlantic Ocean.

Composed of over 50% cullet, their bottle weighs 17% less than their previous edition, successfully reducing their carbon impact.

#Whisky #GlassPackaging #Glass #PremiumPackaging #Recycled
...

8 0

Making waves in the No-Lo scene, @WavelengthDrinks is creating a refined taste experience for non-drinkers.

Carefully crafted in Cornwall, Wavelength Drinks dedicate 4-6 weeks to a quality production process, before their liquid is double fermented for 30 days. Their thorough process unlocks a unique flavour, standing out among competitors.

A premium spirit requires premium packaging. Which is why Wavelength Drinks partnered with Verallia for their Amber Digestif bottle. Chosen from our Selective Line, our ‘Hayyan’ bottle stands strong as the ideal vessel. A simplistic shape that showcases this spirit with ease.

Looking for versatile, high-quality packaging? Discover our Selective Line today, in the link in our bio 🔗

#GlassPackaging #GlassBottle #Glass #PremiumPackaging #NoLo
...

2 0

A cut above the rest.

Our Selective Line is a reflection of our years of experience designing stunning bottles for every spirit. This collection offers a sleek, premium appearance to suit any luxury spirit. We have a wide range of elegant shapes, the perfect vessel to showcase your premium product.

@EdenMill chose the ‘Lax’ bottle from our Selective Line to display their spirit: The Guard Bridge. Encasing the whisky, the Lax is a timeless, square-shaped bottle with rounded corners for a seamless feel. Deserving of centre stage on any busy bar shelf, this is a bottle made to stand out.

Whether you’re a No-Lo brand looking to make a bold statement, or a whisky specialist aiming to reflect your heritage through your packaging, our Selective Line has the packaging for you.

Explore the full selection. in the link in our bio 🔗

#PremiumGlassPackaging #PremiumPackaging #Glass #Bottle #GlassBottle
...

5 0

Follow Us

Happy International Whisky Day! 🥃

A day to celebrate the craft of distilling one of the world’s most beloved spirits. Whisky has truly carved a place for itself as a staple in the spirit sector. The base of iconic cocktails, a strong contender when drank alone, this spirit is one of the greats.

With a strong Yorkshire heritage @WhittakersDistillery creates high-quality, artisanal whisky, bottling the abundant landscape found in the region. They’ve created the first ever single malt produced in the Yorkshire Dales.

For their unique, quality spirit, they partnered with us to deliver their high-end glass packaging. A classic shape, beautifully showcasing their unique whisky. The bottle features the emblem, ‘W’ embossed on the neck, as well as ‘Whittaker’ embossed around the base of the bottle.

Celebrating an exquisite spirit, and a Yorkshire icon, cheers to International Whisky Day! 🥃

#Whisky #InternationalWhiskyDay #Yorkshire #WestYorkshire #WhiskyDistillers #GlassBottle
...

6 0

Pioneers in the spirit sector, @BurntFaith is the UK’s first brandy house. Inspired by passion shown in the Cognac region of France, they sought to unlock the real potential of brandy.

Housed in their bespoke bottle, their latest collaboration with the @EastLondonLiquor Company and @TheOrchardProject not only looks great, but is for a great cause.

In the spirit of keeping the legacy alive, Burnt Faith will be donating all the proceeds from this brandy to @TheOrchardProject, dedicated to restoring community orchards.

#Brandy #BurntFaith #Spirit #SpiritSector #PremiumPackaging #GlassPackaging
...

8 1

Making Aberdeenshire history, @EskerSpirits is the first craft distillery in the region.

They are specialists in enhancing classic spirits with fruit flavours, perfect for cocktails and pairing beautifully with mixers. To give their spirits a unique edge, they infuse silver birch sap to deliver a distinctive, silky texture.

Esker Spirits partnered with Verallia for their standout packaging, choosing a supplier who shares their passion for sustainability. Their spirit is showcased in our ‘Patet’ bottle from our ECOVA range, and finished with a frosted spray and white ‘ESKER’ print they have made the bottle their own.

Tall, slender, and sustainable, the Patet is a truly elegant glass bottle. Composed of over 50% cullet and weighing just 500g, the Patet reflects commitment to sustainability.

An excellent choice for an opulent spirit!

#SpiritSector #PremiumPackaging #GlassPackaging #GlassBottle #Glass #Sustainability
...

4 0

‘Passionate about glass. Inspired by you.'

On International Women’s Day, we recognise the innovation, determination, and passion our female employees bring to our team.

Verallia aims to have 35% of women in managerial positions by the end of 2025. We are proud of our commitment to becoming a reference employer for women and have taken action to set objectives for greater gender parity in our organisation.

“Verallia launched their Diversity, Equity and Inclusion Charter in late 2024 which details their commitment to DE&I which includes becoming a reference employer for women, offering equal opportunities and fighting against all forms of discrimination all of which are integral to accelerating gender equality. As we move forward in this journey, we seek to share knowledge and learning opportunities at all levels of the organisation in order to ensure that inclusion is considered not just in the workplace, but in society as a whole.”
-Emma Griffiths, Occupational Health & Well-Being Partner, Verallia UK

Celebrating International Women’s Day 2025! 🙌

#IWD #InternationalWomen’sDay2025 #InternationalWomen’sDay #Diversity’
...

9 0

March begins by marking International Irish Whiskey Day. A true celebration of Ireland's heritage, abundance of landscapes, and pioneering whiskey.

Founded by Stuart McNamara, International Irish Whiskey Day is celebrated two weeks before St. Patrick's Day, and honours the culture and science behind this unique craft.

Today, Irish whiskey is a beloved spirit, celebrated across the globe. The spirit is enjoyed for its unique, smooth and light taste, giving it pride of place on any bar.

Let’s raise a glass to a true Irish art from! 🥃

#InternationalIrishWhiskeyDay #IrishWhiskey #Spirit #SpiritSector #Ireland #GlassPackaging
...

6 0

@IsleofBarraDistillers are true innovators in the gin sector, bottling up Scottish botanicals. However, tapping into their Scottish heritage, they have released their exclusive Blended Whiskies 🏴󠁧󠁢󠁳󠁣󠁴󠁿🥃

Verallia produced their decadent packaging to reflect their coastal heritage. The bottle’s beautiful textured glass is designed to mirror the Atlantic Ocean.

Composed of over 50% cullet, their bottle weighs 17% less than their previous edition, successfully reducing their carbon impact.

#Whisky #GlassPackaging #Glass #PremiumPackaging #Recycled
...

8 0

Making waves in the No-Lo scene, @WavelengthDrinks is creating a refined taste experience for non-drinkers.

Carefully crafted in Cornwall, Wavelength Drinks dedicate 4-6 weeks to a quality production process, before their liquid is double fermented for 30 days. Their thorough process unlocks a unique flavour, standing out among competitors.

A premium spirit requires premium packaging. Which is why Wavelength Drinks partnered with Verallia for their Amber Digestif bottle. Chosen from our Selective Line, our ‘Hayyan’ bottle stands strong as the ideal vessel. A simplistic shape that showcases this spirit with ease.

Looking for versatile, high-quality packaging? Discover our Selective Line today, in the link in our bio 🔗

#GlassPackaging #GlassBottle #Glass #PremiumPackaging #NoLo
...

2 0

A cut above the rest.

Our Selective Line is a reflection of our years of experience designing stunning bottles for every spirit. This collection offers a sleek, premium appearance to suit any luxury spirit. We have a wide range of elegant shapes, the perfect vessel to showcase your premium product.

@EdenMill chose the ‘Lax’ bottle from our Selective Line to display their spirit: The Guard Bridge. Encasing the whisky, the Lax is a timeless, square-shaped bottle with rounded corners for a seamless feel. Deserving of centre stage on any busy bar shelf, this is a bottle made to stand out.

Whether you’re a No-Lo brand looking to make a bold statement, or a whisky specialist aiming to reflect your heritage through your packaging, our Selective Line has the packaging for you.

Explore the full selection. in the link in our bio 🔗

#PremiumGlassPackaging #PremiumPackaging #Glass #Bottle #GlassBottle
...

5 0

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