Case Study: Sacred Spirits
Keeping Bespoke Design Sacred with Sacred Spirits
Client Name: Sacred Spirits
Brand: Sacred Spirits
Bottle: Sacred Gin, Sacred Organic Gin, Sacred Organic Vodka, Sacred Negroni
The Company
Sacred Spirits is an independent distillery, founded in 2008 by Ian Hart and Hilary Whitney based in Highgate, north London. A pioneer of the recent gin renaissance, Sacred was the first spirits brand to use vacuum distillation, a technique that uses 90% less energy than a traditional pot still. This process is key to creating the fresh smooth spirits for which Sacred is renowned and reflects its commitment to sustainable and ethical work practices – Sacred is proud to be B Corp Certified and Soil Association approved.
The Sacred stills are unique as they are designed by Ian to his exact specification and the handblown glassware is manufactured especially for Sacred in York. In addition, each one of Ian’s carefully sourced library of botanicals is macerated in English wheat spirit for a minimum of 4-6 weeks to achieve the maximum extraction of flavour.
With this very specific criteria in mind, Sacred Spirits approached us to create a bespoke bottle that would reflect Sacred’s innovative production story.
British Manufacturing for a British Distiller
We have worked with the Sacred Spirits team on several projects over the past eight years. The relationship started before our acquisition by Verallia when we were still known as Allied Glass and the team chose our Newton Bottle for the rebrand of Sacred Cardamom Gin and the launch of Sacred Old Tom Gin which scooped the award for World’s Best Old Tom Gin.
Understanding the brand’s premium nature we fully appreciated Sacred’s need for a high-quality glass bottle that would match the calibre of their spirits and would be immediately recognisable as their own. With our UK-based factories and expert glass engineers, we have been able to accommodate the very precise brief.
Setting the Bar Shelf High with Bespoke Design
Made in the UK, the elegant new bottle has a spiral from the base of the bottle to just under the label which is a nod to Sacred’s unique condenser coil. The shorter height allows the bottle to sit on most shelves comfortably and the GPI screw top finish gives a drip-free pour. As a finishing touch there is custom embossed messaging on the front, back and base of the bottle. Not only does the bottle look extremely stylish, but it is also 200g lighter than the previous bottle and contains over 50% recycled glass, helping to elevate the sustainable credentials of the bespoke bottle creation.
An Alternative Approach to Scalability
To ensure that this method of scalability is sustainable for their customer base, we have worked closely with the Sacred Spirits team to guarantee quick turnarounds when demand fluctuates. Using our UK-based manufacturing footprint we have been able to support not only the design of their sophisticated glass bottle but also provide flexible and strategic supply chain that offers cost effective growth.
Are you looking to grow your alternative spirits brand through bespoke design and personalised scalability? Then contact our team today to see how we can help.
