Case Study: Ardnamurchan

Emulating the Scottish Highlands for Ardnamurchan

Client Name: Adelphi

Brand: Ardnamurchan Distillery

Bottle: Ardnamurchan Whisky

Ardnamurchan Whisky glass bottle made by Verallia

The Company

Steeped in history, Adelphi is a highly acclaimed bottler of rare single cask and limited-edition single malt whisky, fusion whisky, and spirits. But their Ardnamurchan Distillery, located in the most westerly peninsula of the British mainland, is the star of the show when it comes to producing world-class single malt whiskies.

With such stunning surroundings of crystal-clear seas and ancient woodlands, the distillery is inspired to hold sustainable practices at the heart of their operations. All power and heat requirements to run the distillery are sourced from local renewables, including a hydro-electric generator and biomass boiler, making the distilleries carbon footprint incredibly light.

Aldephi Distillery sits in front of a sea front view

The Ardnamurchan Distillery

The Aim

With the distillery holding sustainability so close to their heart, it was important that they chose a UK-based glass manufacturer to mitigate any carbon footprint created from shipping as well as utilsing recycled glass content. They also wanted to create a bottle that rang true to their brand whilst showcasing the premium whisky that lies within.

With our manufacturing plant being based only a few hours away from the distillery and our team’s expertise in bringing brands to life through the art of glass packaging and the integration of recycled glass content, Verallia UK was the perfect partner for this project. We had an existing relationship with the distillery as they were already housing their whiskies in one of our off the shelf bottles at the time – the Newton Tall – which was screen printed with the distillery name.

Ardnamurchan whisky glass bottle made by Verallia featuring unique embossing

The Design

Ardnamurchan Distillery always knew that they wanted to remove secondary packaging from their offering, meaning that the glass bottle had to do the talking and create an experience for their customers. The idea was simple, to tell their brand story whilst using the highest possible quantity of recycled glass content whilst maintaining a clear appearance for the bottle. They were looking for a simple yet sleek bottle design without any bells and whistles to allow the whisky to do the talking, with the distillery logo embossed into the glass.

We worked in collaboration with Edinburgh-based design agency, Nevis Design on this project.

Ardnamurchan whisky glass bottle made by Verallia, featuring unique embossing

A Green Touch

We were able to create Ardnamuchan’s desired look and feel with a minimum 50% level of recycled glass content and a weight of 620g. Traditional whisky bottles are typically heavy in weight to give a luxury feel, but for Ardnamurchan, they wanted their glass packaging to reflect their green values as a distillery.

Our glass design and manufacturing experts worked with Nevis Design in order to craft a bottle that would reflect the same level of luxury whilst ringing true to their values. The bottle used a push in the base to mimic a thick base with the distilleries headline ‘Headlands of the Great Seas’ moulded in, which is Gaelic for Ardnamurchan.

Ardnamurchan whisky moulded glass bottle made by Verallia

Ardnamurchan’s Sustainability Story

Immediate Success

The Ardnamurchan bottle design being approved by the client in February 2021 with the final bottle design being launched towards the end of 2022 in the UK and then gradually introduced to the rest of our 39 markets across the world. The team at Ardnamurchan was thrilled with the bottle and its ability to depict their brand and create a joyful experience for their consumers without the need for secondary packaging. The distillery has won a whole host of awards including ‘Most Sustainable Distillery’ and ‘Best Design’ since launching their whiskies.

We continuously work with Ardnamurchan to produce both their bespoke bottle design as well as adding decoration such as spray and sandblasting to our catalogue bottles for their limited edition whiskies and look forward to continuing this relationship and seeing the distillery grow.

Ardnamurchain whisky glass bottle made by Verallia on a rock beach surrounded by rusting chains

Testimonial

“Our new embossed bottle has been warmly received by everyone we work with across the world. We are very proud of how it looks and feels.. It was important to us that the bottle shows off the liquid inside the bottle and presents our whisky without having to add any unnecessary extra packaging. The QR code on the back label gives the consumer the story of Ardnamurchan Distillery along with a detailed account of how the whisky was made, giving full transparency, just like our bottle.”

Jenny Karlsson, Marketing Communications Manager

Ardnamurchan whisky glass bottle made by Verallia, set with a glass on the beach

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    Cheers to World Whisky Day! 🥂

    Over the weekend, we raised a glass to celebrate the world's favourite spirit and the distilleries that craft it.

    We're proud to be a part of whisky distilleries journey, from concept to creation. Our innovative and sustainable glass packaging solutions ensure your whisky reaches consumers in the perfect vessel and elevates the brand experience.

    Here's to many more years of enjoying complex and flavourful whiskies! 🥃

    #WorldWhiskyDay #Verallia #GlassPackaging #Distillery
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    Save the date. 🗓️

    Distillers Forum is back on the 19th of September 2024. 🍾

    Hosted in Leeds, the event will give attendees insight into the current innovations, sales, marketing, and sustainability advancements at play in the drinks industry.

    Click the link in our Linktree to register.

    #Verallia #Distillersforum2024 #Innovation #Networking #Sustainability
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    We’re proud to announce that our Bruichladdich Classic Laddie bottle has been shortlisted for the 2024 Environmental Packaging Awards in the Alcoholic Drinks Category.

    This bottle has been shortlisted for its new design because we have...

    ✅ Reduced its weight by 34.47%
    ✅ Increased the percentage of recycled content by 6,000%
    ✅ Increased the average number of bottles per pallet by 19%

    Creating an all-around more eco-conscious glass bottle, without compromising on quality or design.

    Keep an eye on our socials for updates on how we get on!

    #glassmanufacturing #award #sustainability #whisky
    ...

    12 1

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    Look at these eye-catching bottles:
    👉 Egg Royale: A delightful Easter treat shaped like a real chocolate egg!
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    We're proud to help bring these creative visions to life.

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    The rich chocolate cream liqueur is bottled in a 70ml bottle and sprayed in a glossy brown coating for the perfect finish. It boasts a playful yet premium aesthetic.

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