Transforming Tradition: The Innovation Behind Vista By Verallia

As conscious consumerism reshapes the spirits landscape, brands are seeking packaging solutions that champion sustainability without compromising on design or distinction. Purpose-led producers are not only meeting this demand, they’re experiencing significant growth by embedding ESG values into the core of their operations, with sustainability taking centre stage. 

At Verallia, we are dedicated to sustainability. We take measurable actions to ensure we are constantly improving our operations. As leaders in sustainable packaging, we take a proactive approach to reducing our environmental impact while delivering exceptional craftsmanship. Our mission is to advance circular glass packaging by maximising the use of cullet to create exceptional sustainable packaging.  

Our latest breakthrough, Vista by Verallia, is our first glass type forged from 100% Post-Consumer Recycled (PCR) glass.  

We’re unveiling the journey behind this development and its boundless offering to brands. 

Driving Circularity: Our Commitment to Sustainable Packaging

Vista by Verallia UK is a result of years of expertise, a dedication to being leaders in sustainability, and a commitment to advancing sustainable glass packaging. To forge Vista glass, our team started with one key ingredient: cullet.  

Enhancing the circularity of glass packaging means keeping glass in circulation through processes like as maintenance, reuse, remanufacture and recycling. The principles behind this include eliminating waste and pollution and circulating materials.  

To support this, we’ve established 19 dedicated cullet processing centres across 8 countries. These facilities sort, clean and prepare used glass, giving new life to our premium glass bottles. Many of our plants recycle all of their internal cullet and are dedicated to reusing cullet collected from consumers wherever possible. 

These efforts have allowed us to significantly increase the amount of recycled glass we use. In 2023 alone, Verallia used an additional 227,000 tonnes of cullet compared to 2019, equating to more than 54,000 tonnes of CO₂ emissions avoided. 

Vista by Verallia is the result of these long-term investments and innovation. It stands as a testament to our team’s commitment to producing high-quality, fully recycled bottles with the lowest possible environmental impact. 

York Gin: Bottling Heritage Responsibly

York Gin was the first brand to adopt Vista by Verallia, applying our 100% post-consumer recycled glass to the latest edition of their packaging. 

A proudly local brand, York Gin draws inspiration from the heritage and culture of its historic city. Rooted in traditional English gin-making, the distillery blends timeless craft with forward-thinking values. Sustainability runs through every part of their business, from operating on 100% renewable electricity to introducing electric vehicles, water management systems and responsible waste disposal. Their mission is to honour their heritage while minimising their impact on the planet. 

The new edition of York Gin’s bottle is made using Vista. The bottle’s square walls echo the iconic city walls that encircle York, the brand’s historic home. This distinctive design is complemented by the bold embossing of the York Gin name at the base, a striking nod to their signature font. 

Vista glass lends a subtle blue tint, described by the team as a “unique feature” that enhances the final look. A sustainable label finishes the bottle with elegance. 

Collaborating with York Gin on the first-ever bottle curated in Vista was a pleasure. Their commitment to working with a local supplier reduced transport emissions and reinforced our shared values.  

A New Standard for Forward-Thinking Brands

Vista by Verallia offers brands so much more than sustainable elegance. Using 100% recycled glass in their bottles, empowers brands to convey their sustainable ethos with credibility and transparency. 

Showcasing your sustainable efforts is a strategic move for brands. With the younger generation becoming of legal drinking age, social and corporate responsibility has been dominating the conversation. There’s a growing demand for sustainable spirits, as consumers seek products that align with their values, which is reflected in their purchase decisions.  

Furthermore, glass packaging continues to carry an inherent sense of luxury, a tactile, timeless material that elevates the consumer experience. For spirit brands in particular, the clarity and visual elegance of glass make it a natural choice for conveying premium positioning. As consumers increasingly seek out brands that reflect their personal ethics, Vista glass provides the unique opportunity to blend the luxury of glass with sustainable responsibility.  

By choosing bottles made with 100% post-consumer recycled (PCR) glass, brands can maintain a high-end look and feel while significantly reducing their environmental impact. This fusion of aesthetics and purpose resonates strongly with modern consumers, who expect excellence not only in product quality, but in the way it is sourced, produced and packaged. 

Craft your next standout bottle with sustainability at its core, contact our team today.