3 Sep

Meet the Maker: Axel Guilloteau

In this edition of our Meet the Maker series, we are going right to the top, speaking with our Managing Director, Axel Guilloteau. Axel’s career has spanned over 20 years in the glass sector, taking on an array of internationally based positions across the Verallia regions. In this episode, we explore his journey to UK Managing Director and his excitement for our future growth.

 

To begin with can you describe your journey to becoming the UK Managing Director?

“My journey began as a chemical engineer and my work history has always been centred in the glass industry. In 1999, I started my first role in a pharmaceutical glass business, where I had the opportunity to be based in Singapore for four years. From there, I moved to Verallia, which at the time was known as Saint-Gobain, and I was appointed a role in sales, servicing the spirit sector from 2006 to 2010. From there I moved into general management activities of glass creation for the spirits sector, covering production and decoration. Leading on from this role, I was offered an international opportunity to be based in Ukraine, where I spent 3 years overseeing glass production. Finally, in my role preceding my current position here in the UK, I was based in Verallia headquarters overseeing sales and marketing activities for the region.”

 

How have you found the UK division in comparison to other regions?

“I have been very warmly welcomed, both inside and outside the company. When I began, I really valued the opportunity to visit each of the plants and our employees, I have found that there is an abundance of engagement in the company. In the UK, we have what we call real glass makers, there is a real love for the glass product. There are elements where the UK is a real benchmark compared to the rest of the Group. When considering new product development, we have capabilities that are rarely seen in Group. The UK really demonstrates a willingness to grow and develop both our internal practices, but also services that will satisfy our customers. Beyond this, our initiatives surrounding inclusion and diversity are a benchmark that should be applied across the regions. We greatly value our employees and teamwork and use this to satisfy our customers. All of the above excites me for our future projects.”

 

Can you explain your role as Managing Director, and what a typical day may look like?

“To make it very simple, I consider that the role of the Managing Director is to listen and decide. We need to understand and anticipate the needs of our customers in order to develop our strategy, which should be coherent with the one we are defining at Group level. Once this strategy is defined, we need to ensure that everyone in the company knows what this is and understands it in order to implement it. I am thankful that within Verllia UK we have a very experienced and efficient management team which makes my days easier.”

 

What do you enjoy most about working at Verallia?

“I am completely aligned with the Verallia value of ‘Re-imagine glass for a sustainable future’, which is key for me.

More specifically, I am very proud of our focus on the environment and the importance of empowering all of our employees whatever their role and hierarchical position. It’s our employees who will create change and assure customer satisfaction.

As proven by my career path in the company, Verallia trusts its employees and gives them the opportunity to develop.”

 

What excites you about the future of Verallia?

“As we move forward, we have to capitalise from the best of both companies (Verallia UK and Verallia Group). We want to utilise the capabilities that are present in Verallia UK (inherited from Allied Glass) and continue to drive success across all our current markets. The company has also been investing a lot in the UK to help better align with company-wide practices, especially in terms of safety and quality systems and processes. We want to reinforce the incredible sustainable advances we have made in other divisions of Verallia and replicate them here in the UK, which will be supported by expert leaders and ongoing investment.

The growth of Verallia will be driven by harnessing the key elements of both companies. This won’t just stem from practices or equipment, we are experiencing a great deal of knowledge share from employees moving between regions, bringing with them their expertise – this talent is crucial to our future growth.”

 

What is your go-to drink?

 “I like white wine, especially ones coming from the Sancerre area of France. A wonderful chardonnay.”

 

In the coming years, Verallia will continue to thrive and evolve to the changing packaging landscape, and we are excited for Axel to lead us on this journey.

Leverage years of industry expertise for your upcoming glass packaging project by speaking to our experts.

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We raise a glass to gin and all the fantastic people that make it so exciting!

#GinDay #WorldGinDay #GlassBottle #GlassPackaging #Sustainable
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We’ll be hearing from:

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It’ll be a day of inspiring stories, stimulating conversation and a chance to forge groundbreaking partnerships! Register your interest through the link in our bio!

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Follow Us

Celebrating World Gin Day!

We are proud to craft packaging that exudes excellence for the gin sector. From contemporary, dynamic brands to traditional heritage distilleries, Verallia continues to partner with some of the most exciting gin brands globally.

We raise a glass to gin and all the fantastic people that make it so exciting!

#GinDay #WorldGinDay #GlassBottle #GlassPackaging #Sustainable
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We are thrilled to welcome an incredible line up of speakers for this year’s Distillers Forum 👏

Our handpicked experts will be delivering expert knowledge, covering each element of the spirit sector. From the latest trends to insights that will push the industry forward over the next year, you’ll learn from industry heavyweights about skyrocketing your brand’s potential.

We’ll be hearing from:

Jennifer Newell
Alex Oldroyd
Garett Pitcher
Chris Pitcher
Claire Warner
Olivier Ward
Ciaran McNicholas

It’ll be a day of inspiring stories, stimulating conversation and a chance to forge groundbreaking partnerships! Register your interest through the link in our bio!

#Verallia #GlassBottle #Event #GlassSector #SpiritSector #Spirits #Distillers #DistillersForum
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A taste of Mexico, refined in Yorkshire. 🇲🇽🏴

Pico Tequilana Blanco by Double Six Drinks blends agave heritage with bold innovation. Bottled in our elegant Caeli bottle from the ECOVA collection, made with 58% recycled glass, this spirit is a celebration of conscious design.

Finished with a standout custom label, it’s a perfect fusion of sustainability and style. Here's to reimagining tequila, the Yorkshire way. ¡Salud!

#Innovation #Sustainability #RecycledGlass #Tequila #YorkshireDistillery
...

5 0

13th May marks World Cocktail Day 🍸

We’re proud to support the cocktail world with glass packaging that brings every serve to life, from timeless classics to bold, modern creations.

To elevate your cocktail brand’s packaging, contact our team today, link in our bio 🔗

#WorldCocktailDay #Cocktail #Drinks #GlassPackaging #Packaging
...

2 0

Boldly powered by women, beautifully made for the future.

Nordic distillers @Feddie_Ocean_Distillery are breaking boundaries as a fully women-led whisky. To showcase their high-quality spirit, we set out to craft a bottle that embodied elegance, heritage, and sustainability, with no compromise on luxury.

In collaboration with the talented team at @wearecontagiouswe created a bespoke glass bottle that balances elegance with a premium, contemporary feel.

The tall, slender silhouette is elevated by thoughtful details: 521 embossed lines representing each resident of Fedje, the Nordic Island where the distillery was born, and 750 dots, each symbolising an investor who supported the distillery at the time of production.

We worked to sustainably craft this glass packaging to align with the brand’s ethos. The bottle’s weight was reduced from a traditional 700g to just 450g,️ as well as being crafted from 58% post-consumer recycled glass! ♻️

The result is a beautifully crafted bottle that balances premium design with environmental responsibility. One that resonated instantly with consumers, selling out in its first week.

#Sustainable #LuxuryPackaging #GlassBottle #SpiritSector #Lightweight
...

6 0

With Season 4 of Clarkson’s Farm launching, Verallia is proud to have partnered with @DiddlySquat.FarmShop to craft the stunning glass packaging for their handcrafted London Dry Gin.

The gin is beautifully housed in our ‘Titus’ bottle from the Selective Line, a sleek, refined silhouette that offers both premium aesthetics and outstanding functionality with every pour.
An exceptional project delivered by our talented team!

Here’s to Season 4 📺

#DiddlySquat #ClarksonsFarm #GlassBottle #LuxuryPackaging #Gin
...

5 0

A celebration of true Yorkshire heritage, @EllersFarmDistillery produces high-quality spirits in a range of flavours to suit every palate.

After repurposing wasted apples through cider distillation, the founders have always been passionate about sustainability. Their love for distilling grew, and they ventured into vodka distillation before quickly expanding into gin and whisky.

Aligning with their sustainability ethos and B Corp status, Ellers Farm chose ‘Terra’ from our ECOVA range for their Y Gin.

The perfect fit for brands on their sustainability journey, our ECOVA collection is an innovative approach to glass packaging. It allows style and sustainability to be accessible and customised.

Elevated with impactful decoration, Ellers Farm Distillery have established their product as sustainable, yet luxurious.

#ECOVA #Luxury #Spirits #SpiritSector #SpiritIndustry #GlassPackaging #Sustainability
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